As QR codes gain increased acceptance, customizing and branding will enhance their value for your business. Customization of QR codes is ideally accomplished by skilled designers – with that investment ranging from hundreds to thousands of US dollars. Clearly, this is out of the reach of most small businesses. One alternative is Unitag – a […]
Workflowy is Your Mobile Productivity Tool
October 25, 2011 by Jeff Korhan
There are many cloud-based tools for managing your productivity – but Workflowy is one that is nicely optimized for your mobile device. My experience with productivity tools is they are short on features or too complicated. Simple tools allow me to make a list. Complicated tools capture tons of information that I am challenged with […]
3 Invaluable LinkedIn Tips
October 12, 2011 by Jeff Korhan
Business networking before social networking was tough work. You typically ended up with a stack of business cards in hand, with the challenge of determining your next best actions – who to follow up with and how. Soon after getting back to your office the phone rings and you are off the hook. You settle […]
5 Best Practices for a Successful QR code Marketing Campaign
September 12, 2011 by Jeff Korhan
Are you wondering how to use QR codes to enhance your marketing? This article (now updated) first appeared in Social Media Examiner where I am a regular contributor. It’s another great resource to help you with your small business marketing. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current […]
Write a Letter
September 6, 2011 by Jeff Korhan
The most effective marketing tactics are uncommon. This is why the now uncommon practice of writing and sending physical letters can make your marketing more real, distinctive, and memorable. During our long holiday weekend here in the United States I decided to step back from my business and take the time to consider what have been […]
TinyLetter Simplifies Email Newsletters
September 1, 2011 by Jeff Korhan
Today MailChimp acquired TinyLetter to provide email newsletters capabilities for anyone that can send an email. Seriously, it’s that easy. Want proof. Notice how they get you started by having you select your username – which then becomes the sign-up URL for your newsletter. In other words, one step at a time. Oh, and like […]
Is Your Online Marketing Intuitive?
August 25, 2011 by Jeff Korhan
Anything worth doing is worth doing right. That’s an expression that I have always lived by. It’s also one that can create a great deal of pain for perfectionists like me – and turbulence for those around us. Perfectionism is a personal quality that I normally keep to myself. Nobody wants to be around a […]
It’s Only a Matter of Time
August 23, 2011 by Jeff Korhan
Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment. Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social […]
New Ways For Using QR Codes
August 17, 2011 by Jeff Korhan
Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal. The logical question is where is the value if you cannot link to the web? Read further and I’ll share some insights. Use QR Codes to BookMark Links When you scan a QR code with one of […]
How To Protect Your Facebook Account from Hackers
August 10, 2011 by Jeff Korhan
Several times a month I learn that one of my friends on Facebook has been hacked. Here are some simple practices that will help to prevent that from happening, first of all make sure to check mycybersurance.co.uk where you will find tons of help. #1 – Enable HTTPS When you bookmark the URL for Facebook […]
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