Your Favorite Social Media Channel

is the one that will yield your greatest social media ROI. Marketing Style If you have been reading this blog for the past year or so, you know I consider your blog to be the center of your social media universe.  This is where you have the largest body of information that speaks favorably about […]

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Why Small Businesses Are Confused About Social Media

They are listening to self-described social media experts who have little or no real-world business experience. The Problem Seth Godin recently made an interesting comment on his blog about the evolution of technology trends.   Here's what he said: The early adopters of the technology are the technicians that helped to create it.  For that technology […]

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5 Tips to Keep Your Blog Fresh: A Series Inspired by 150 Posts

Variety in all of its forms will keep your blog fresh, and your audience engaged. Yesterday we covered speed as a method for getting your blog read.  I suggested taking a fast food mindset to accomplish that.  Before that I discussed how to create titles that build curiosity.  Freshness takes all of this, and your […]

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Getting Your Blog Read: 5 Tips from 150 Posts – A Series

Build each post for rapid consumption by developing a fast-food mindset.  Content is not king.  Speed is.  Readers want to know at a glance that they can quickly consume your message.  That makes the first visual impression critical.  Most readers expect to read a blog post within a minute, with 90 seconds being the maximum.   […]

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There's an App for This

and you can get it for Free!  This is what the button will look like, only a heck of a lot smaller.  To get it, just search for Jeff Korhan at the app store. What's The Benefit Once your phone completes the initial download, you will always have the 25 most recent posts, regardless of […]

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Small Business Ownership is Limited

to what you can manage and control. That means if you cannot control it or manage it, it owns you.  What Ownership Usually Means Yesterday we learned social media marketing takes a commitment to working hard.  Yet, hard work doesn't seem like work at all when it generates productive results.  This had me thinking about […]

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Got Time for Social Media

Or would you rather let the most revolutionary marketing opportunity you will ever witness pass you by? Investing Your Time Someday I should make a list of the certainties I have learned from 30+ years of business experience.  One of them is that a customer will adjust their budget upward to make a purchase when […]

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Dumb Things Business People Do

When it comes to using social media well. 1.  They Don't Do Their Research.  Much of what I have learned about making social media work for me comes from following the leaders and learning from them.  This includes Mashable, Techcrunch, Chrisbrogan, Seth Godin's Blog, and Alltop. If you are anxious to learn – go to […]

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How To Build a Business Legacy with Your Blog

Make it Simple, Strong, and Social. Blogging is the most powerful marketing tool available to any business marketer today – without exception.  It is the great equalizer.  Whatever you do well, it amplifies it.   And unlike your other social media networks, you own the content you create.  That is why it is also your legacy.  […]

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A New Year of Opportunity – Once in a Blue Moon

You will only be able to greet a New Year like this one – well, once in a Blue Moon. Like me, you may never have actually understood what a Blue Moon is – other than a span of time that your mother promised you would pass until the nearly impossible would occur! Well, guess […]

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