At an early age, many of us were taught the distinction between a lie and a white lie, with the latter being a socially acceptable lie – one that serves a benevolent purpose. In fact, for years bending the truth a bit has been an acceptable marketing practice . Remember the film Forrest Gump? Even […]
5 Best Practices for Local Small Business
November 26, 2011 by
Today is Small Business Saturday – a day dedicated to supporting small businesses in local communities. Much of the publicity surrounding this marketing effort to create awareness for small businesses is on the word small. Yet, isn’t being local more relevant? Location is often what differentiates small businesses that are part of the fabric of […]
The Purity of Work and Art
November 22, 2011 by
To create outstanding work it is essential to start from the beginning – focusing on its most basic and essential qualities. As film animation studio Pixar achieved success with blockbuster films such as Toy Story, business partner Disney, and CEO Steve Jobs decided it was time build a new home that would encourage more creative […]
Planning for Mobile with 20/20 Hindsight
November 13, 2011 by
Those of us who did not grow up with mobile technologies have an advantage. Before mobile we did something that is not now a common practice. We planned. Even as digital technologies emerged, we continued to plan to assuage the high costs of using the technology. So, notwithstanding the serendipitous benefits of mobile, we learned […]
Why Real Time Business Blogging is Cool
November 10, 2011 by
Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers. Only 13% classified themselves as entrepreneurs who blog to […]
