The most effective marketing tactics are uncommon. This is why the now uncommon practice of writing and sending physical letters can make your marketing more real, distinctive, and memorable. During our long holiday weekend here in the United States I decided to step back from my business and take the time to consider what have been […]
What is Your Marketing Key Note?
August 31, 2011 by Jeff Korhan
The night before my keynote presentation to independent retailers this past weekend, I was testing and preparing the final details for the next morning. Just before knocking off for the evening I decided to clean up my blog reader. That’s when I discovered some new research that reinforced the key note or point of my […]
Ask Your Customers the Tough Questions
August 28, 2011 by Jeff Korhan
What is the most valuable, and and yet underutilized resource in your business? For most small businesses, it is your customers – and what they will tell you if you ask them properly. If you believe this to be true – as I do, then the challenge is determining the best questions to ask them […]
Is Your Online Marketing Intuitive?
August 25, 2011 by Jeff Korhan
Anything worth doing is worth doing right. That’s an expression that I have always lived by. It’s also one that can create a great deal of pain for perfectionists like me – and turbulence for those around us. Perfectionism is a personal quality that I normally keep to myself. Nobody wants to be around a […]
How Giving Your Customers Your Best Energizes Your Business
August 22, 2011 by Jeff Korhan
Are you giving your customers more than the competition? How about your absolute best? Both approaches will enable you to keep their business. One of them will make you better for all of your customers – while also helping you to attract new ones. This weekend we successfully moved my daughter into the house she is […]
3 Tips for Communicating Your Message with Authority
August 8, 2011 by Jeff Korhan
Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]
3 Best Practices for Generating Reliable QR Codes
August 7, 2011 by Jeff Korhan
Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]
3 Types of Authenticity
August 4, 2011 by Jeff Korhan
Authenticity is one of those qualities that is not easily defined. It would be more accurate to state that authenticity is defined by different people in different ways – at least that has been my observation. For quite some time we have been talking about authenticity here on the social networks. And this week at […]
Why Should We Hire Your Company?
August 3, 2011 by Jeff Korhan
Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really. They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]
Better Business Practices
July 24, 2011 by Jeff Korhan
Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. […]
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