Google+ Pages for Business Are Now Open

Google+ has opened the doors for creating a presence for your business. Not surprisingly, Google+ has named these business profiles as pages – just as they are known over at Facebook. However, that’s where the similarities end. Google+ Pages are Simple and Flexible At 40 million users vs over 750 million for Facebook, Google+ nevertheless […]

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Why Great Writers Always Cross the Finish Line

Great writing is not something that naturally emerges from talented individuals. It is the result of doing the work until a result is achieved – regardless of whether that result meets with success. The attribute of  finishing what you start is what makes talented writers great – and competent writers better. Runners are often coached […]

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Why You Should Design Your Business Around Social

“The social version of anything is more engaging and will outperform non-social.” That’s a direct quote from an interview with Facebook CEO Mark Zuckerberg at the 2010 Web 2.0 Summit. He noted that we are all hard-wired to connect and engage with other people. This followed his comment that “Over the next 5 years most […]

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Workflowy is Your Mobile Productivity Tool

There are many cloud-based tools for managing your productivity – but Workflowy is one that is nicely optimized for your mobile device. My experience with productivity tools is they are short on features or too complicated. Simple tools allow me to make a list. Complicated tools capture tons of information that I am challenged with […]

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Your Content Marketing Store

Are you still having some challenges wrapping your arms around the concept of content marketing to increase your small business revenues? When I was conducting my Social Media Summit here in Chicago a few weeks ago I sensed that the concept was not resonating with some of the retailers in the group. It just so happens […]

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Facebook Marketing for Dummies: An Interview with Amy Porterfield

Very few businesses dispute the value of Facebook marketing. Why then are so many still not taking advantage of this invaluable lead generation and business relationship building tool? According to Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies – it can be complicated. It was refreshing to learn that like many of us, Amy finds […]

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4 Tips for Using LinkedIn Classmates

Classmates is a new LinkedIn tool that could prove to be invaluable for both job seekers and businesses looking to break into new corporate accounts. You can use it to enhance your relationship with current connections that share an association with the colleges or universities you attended, connect with companies that are especially friendly with […]

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5 Best Practices for a Successful QR code Marketing Campaign

Are you wondering how to use QR codes to enhance your marketing? This article (now updated) first appeared in Social Media Examiner where I am a regular contributor.  It’s another great resource to help you with your small business marketing.  Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current […]

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5 Reasons for Using a Blog Post Template

What comes to mind when you hear the word template? For most people, its the thought of following a cookie-cutter formula that practically ensures the creation of mediocre work. On the contrary, using a template reminds you of the essential components that most reliably produce your best work – and more readily help you to […]

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Are You Marketing Like a Teenager?

When it comes to marketing it pays to be a student of human behavior – especially with those human beings that you consider to be your ideal customers. Nevertheless, learning as much about people in general will go a long way towards making your small business marketing more effective. I recently learned a few things […]

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