Practice and The Need to Fail

Getting results in business not only involves failure – it demands it.   The Only True Failure is Inaction If you are going to succeed at anything you have to take action. The only true failure is the failure to act – one that is often the result of fear. If you take action and […]

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Ambiance for Writers

Writing is a skill –  one that is highly sought after these days when there is such a thirst for quality online content. If you are a writer you know the challenges – including the distractions. Writers know that getting into and staying within “the zone” (or whatever you want to call it) is essential […]

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Google+ for Small Business: An Interview with Chris Brogan

In this interview, New York Times bestselling author Chris Brogan offers insights into the power of Google+ for small businesses. Google+ is an emerging social network that promises to challenge Facebook – especially in regards to its benefits for businesses. While Google+ is only a fraction of the size of Facebook, it is indeed backed […]

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Innovate or Die – The Race to The Top

Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]

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Creating Addictive Marketing Content

One of the distinguishing qualities of successful marketers is they are passionate students of human behavior – more specifically, buying behavior. Human beings have innate tendencies that lead to actions – some favorable, and others not. Addictions are unfavorable behaviors that can develop very innocently. For example, exercise is a positive action that people take […]

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Presentation Skills for Marketers

Successful marketers know that presentation skills are just as important as the message – maybe more. The reason for this is every message is subject to interpretation, and the better it is presented the more likely the audience will draw from it the necessary elements that are going to be of value to them. Media […]

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Google Search Plus – A New Game Changer

As Google continues to roll out their new Search, Plus Your World capabilities, there is already growing concern that they are compromising search results. Who are the most vocal objectors?  Naturally, their competitors – Facebook and Twitter. Google used to have an arrangement with Twitter to index their streaming firehose of real-time data, one which Twitter […]

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Start from the Beginning – With Content

Any problem is best resolved by starting from the beginning to get the basic essentials right. If you have watched the classic film The Wizard of Oz as many times as I have, you know that Glinda, the good witch of the North, shares uncommon wisdom. When asked by Dorothy where to start her journey, […]

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Are Competitors Your New Business Partners?

One of the trends in business today is reframing your perspective to open more doors and maximize your growth opportunities. In that regard, consider who knows nearly as much about your business as you do? And who knows as much (or more) about your industry and markets as you do? You can identify these organizations […]

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