While they may not be familiar with the term hyperlocal marketing, successful local businesses have learned it is essential to their continued prosperity. Hyperlocal suggests serving a narrowly defined niche – one that is largely defined by proximity. However, location is just one piece of the hyperlocal marketing puzzle. This weekend I worked with local […]
The Best Social Media Strategy
March 14, 2012 by Jeff Korhan
Finding your way with social media is not a linear process. This is a key reason why many small businesses are overwhelmed with it. To make matters even more confusing, many social media consultants, who often refer to themselves as strategists, prescribe complicated methods that keep their clients tethered to them for extended periods. There […]
The New Rules of Information Marketing
March 13, 2012 by Jeff Korhan
One of my predictions for 2012 was that the quality of online content would rise to meet the expectations of the general public. To be honest, while that is exactly how things are playing out, even I have been surprised by some of the developments. When you make predictions, it’s easy to look back and […]
Mobile Marketing with 2d Codes
March 8, 2012 by Jeff Korhan
This article by Jeff Korhan, now updated, first appeared on Social Media Examiner. Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift. More than 50% of all local web searches take place with mobile devices. This spells opportunity for businesses that have a mobile marketing strategy. Does your business have […]
What Do You Want From Social Media?
March 5, 2012 by Jeff Korhan
It’s human nature to make inquiries when discovering a new technology. What is it? And more importantly, what does it do? The right question is – what do you want it to do? Technology Now Demands More One of the reasons people are frustrated with technology is they have been conditioned to expect it to be […]
Digital Marketing for Small Business
March 2, 2012 by Jeff Korhan
Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Information wants to be shared, and that is readily accomplished when it is captured digitally. Digital is universal, going all the way back to Einstein: E = MC2. Digital marketing involves the free exchange of valuable information […]
Social Media Channel Management
February 27, 2012 by Jeff Korhan
Media channels are designed to broadcast programming – but not just for anyone that happens to tune in. Channels are typically designed for a target audience that is most receptive to the content being delivered, and the medium delivering it. Thus, managing your social media channels requires a balance – one that carefully considers the […]
Personalization and Your Ideal Customer
February 21, 2012 by Jeff Korhan
People in general are attracted to those they resonate with. There is a perceived bond – a shared energy that may be subtle, yet nevertheless is often quite powerful for establishing a relationship of mutual trust. This is why personalization is now an essential consideration for every marketer that expects to build a sustainable business. […]
Business Assets and Relationships
February 15, 2012 by Jeff Korhan
The current economic conditions are redefining the valuation of business assets. Traditional hard assets convey tangible monetary value that is realized when they are bought and sold, ideally at higher values than when they were previously exchanged. But what happens when the exchange of these assets is a never-ending downward spiral that approaches zero valuation? […]
Give Up Control of Your Brand
February 13, 2012 by Jeff Korhan
The customer may not always right, but they will always have a voice – and that gives them influence over your brand. Traditional marketing and advertising was a process in which the enterprise controlled the brand. They had the facts, the expertise, and the resources with which to shape the brand identity. Now customers can […]
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