Manipulate Google at Your Own Risk

April 22, 2012 by

In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]

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The Positive Focus Practice

April 20, 2012 by

One of the most powerful tools for maximizing results from your work is a weekly practice of building on your successes. The positive focus practice is a simple exercise of rehearsing the successes of the previous week, acknowledging what worked (or didn’t), and then taking specific actions to enhance the positive and eliminating the negative […]

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7 Secrets to Getting More from LinkedIn

April 17, 2012 by

Whether you are looking for a job, more customers, or business alliances, LinkedIn can prove to be an invaluable resource – provided you take advantage of its full capabilities. While many simply use LinkedIn as their digital business card, it offers capabilities that can transform that business card into a multi-media website for accomplishing business […]

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The Difference Between Easy and Simple

April 12, 2012 by

Buyers are always seeking easy solutions – it’s human nature. And businesses often succeed by offering solutions that are simple. It’s not uncommon to consider easy and simple to be one in the same. However, when it comes to producing results for your customers, there can be a world of difference between the two. Easy […]

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Why Facebook Really Bought Instagram

April 10, 2012 by

The purchase of Instagram by Facebook is classic forward thinking – strategically preparing for where business is going. Instagram is a photo sharing application that also allows for creative enhancement of photos via a few clicks on your mobile device. Facebook isn’t buying technology – they are extending their reach into new communities on a […]

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3 Success Criteria for Any Business Marketing Platform

April 8, 2012 by

Historically, the greatest challenge for marketers was reaching their target audience. This not only required an understanding of marketing skills, but also relationships with the media and the dollars to engage their capabilities. Now anyone, and especially any business, can (and should) build a platform for reaching their ideal customers. The traditional barriers to building […]

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How to Capitalize on Digital

April 5, 2012 by

When ebooks began to emerge some years ago the common perception was they were not really books, just PDF’s masquerading as books. New research proves ebooks are not only for real, they are actually favored by the most voracious readers and those who are on-the-go and prefer to consume information from their mobile device. Quality […]

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3 Essential Social Media Community Leadership Practices

April 3, 2012 by

In an effort to to catch-up on their social media community building, businesses are overlooking the three common leadership practices that practically guarantee their success. Fortunately, the remedies are simple and straightforward. Following are three community building practices that apply to all of the social media networks – including your Facebook business page, company blog, […]

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The Illusion of Asset Ownership

March 27, 2012 by

Every business has bankable assets on its balance sheet – both soft and and hard assets. Hard defines capital equipment and real estate – assets that have traditionally held their value. Soft assets are intangibles such as brands and the goodwill that is associated with them. HBUSA company is a lot different than the others. They […]

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Social Marketing is a Process

March 25, 2012 by

Social media marketing, now simply known as social marketing by many, is a strategic process that is designed to create a buzz that ultimately leads to profitable sales. The earliest modern marketers understood this – “Sell the sizzle, not the steak” was one popular catchphrase. Charles Revson was one of the masters of modern marketing. […]

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