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Social Media is a Waste of Time? – Patience My Friends
Do you believe social media is a waste of time for growing your business? I often hear this when speaking to audiences. Today virtually everyone is aware of social media, and they are using it to get results, but only a few can honestly say it is working for them. Why do they feel […]
Social Media Greatest Hits – Live!
Live albums were unique to the seventies when rock artistry was arguably at its peak. These recorded, live performances were the opportunity for musicians to go deeper and push the limits that indulged the audience with the finest qualities of their craft. I'm no Peter Frampton, and certainly not Bob Dylan or Jimi Hendrix. Though, […]
How to Separate Social Media Pros from Novices
If you are a regular reader of this blog you know that social media visibility is merely a stepping stone to your business goals. As experienced businesspeople, the pros understand this – the novices don't. Novices tend to scratch the surface, and that behavior is even more apparent on this social media platform. If you […]
Why You Need A Social Media Ritual
Rituals have been used for centuries to for a variety of purposes. They have been used to celebrate new beginnings, such as a marriage, to mark an auspicious occasion and bring good luck, such as a ribbon cutting that commemorates the grand opening of a new business, and also to remember a passing, such as […]
Is Social the Currency of Success for Entrepreneurs in the New Economy?
I had the pleasure of meeting many new friends while speaking at my alma mater Miami University this past week. As they say, you can’t step into the same river twice. Yes, Miami has changed significantly for the better since I was a student there in the late ’70’s and early ’80’s. This time around […]
How to Strategically Amplify Your Message with Social Media
You cannot hide who you are. That has been true for the history of humanity. Though, there are some people that like to hide. Social media is changing that. It does this by doing what it does best – amplifying who you really are. Your values, personality, and actions are all magnified, amplified, and scrutinized […]
How to Make a Video Blog Post that Communicates
CONNECT You want to get your business message out in a multi-media format so that it will be both read and watched, or at the very least, listened to. If you are lucky, you'll get all three. You see, you have no control over the environment of your audience with online media. They may be […]
Internet Marketing – Does it Work? Prove it!
I recently presented a program on Internet Marketing at an executive retreat in Alabama for a select group of Green Industry leaders from across the country. These executives of mid-sized companies are interested in results, so they asked some challenging questions. Most of those questions can be distilled down to one: Does this Internet Marketing […]
Twitter – Organic Marketing in a Global Environment
Many of my friends, especially those in the green industry, just don’t understand Twitter. There is hope, however, because they have at least heard about Twitter and are curious about it. This suggests its just a matter of time until everyone starts micro-blogging with platforms like Twitter. Outside of my circle of professional speaker and […]
