It is no secret that I am an advocate for the Typepad blogging platform. While I have many reasons for this that I plan to discuss through my ongoing Typepad vs WordPress Series, the foremost one is that when you are running a small business, your focus should be on your business, and blogging with […]
Planning Now for a Futuristic Web
There are some amazing developments exploding on this social Web that are pointing to an increasingly human experience. Right now the buzz is about real-time search and location-based services. The only certainty is that these developments will be followed by others. You can try to predict what is coming next, or you can just accept […]
The Bright Lights of Social Media Good
Have you noticed how much social good is being generated as a result of social media influence? You should, because this is telling us something about what our social media tools are best suited for, and how this powerful platform is changing the business environment. The Business Environment You can use the social networks […]
Using Foursquare to Maximize Engagement at Conventions
Move over Twitter, Foursquare is now the hot social media tool for maximizing engagement at conventions, meetings, and events. I've attended more conventions, meetings, and events than I could ever recount. How about you? Why do we continue to attend these events? For the engagement with like-minded professionals, influencers, associates, and friends. I have also […]
Feng Shui Productivity from the Web
Here's a productivity tip that will save you time and energy. And it's so simple. Which is exactly why it works. You have a recycle bin on your laptop that you use to discard unnecessary computer files. You toss them into the recycle bin and empty it periodically. Why not do the same with your […]
Using Google Alerts More Effectively
Google Alerts are an invaluable tool for monitoring your online presence or a very specific topic. The most common use of Google Alerts is staying on top of the Web presence of the most important person in our lives – ME! And on this increasingly humanized Web, that is certainly a recommended practice to […]
One Funny Customer Relationship Metric
My accountant has taken care of my tax returns for over twenty years. During that stretch we have been through a lot together. I did some work for him when I owned my contracting business, and he has done plenty of work for me, including successfully navigating an extensive IRS audit that involved all of […]
Unconventional Measures Give You An Edge
Last week I flew Hawaiian Airlines to a speaking engagement where I was informed that my regulation carry-on bag was non-conforming, but not because it was over-sized. It didn't fit the weight limit of 25 pounds that is specific to this carrier. While I was not a happy camper, I realized this was a brilliant […]
The Highest Use of Your Blog
multiplies your ability to better serve your market. A few days ago I was talking with a new client. In our brief conversation regarding the social media strategy for his green industry business, he casually mentioned a specific concern that was the inspiration for my previous post on managing negative comments on the Web. […]
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Managing Negative Comments on the Web
Responding well to negative comments starts with being the first to find them. You will eventually find an unflattering comment made about you or your business. Yet, in virtually every situation those comments can be managed to create favorable outcomes. Most of them are the result of misunderstandings. And once in a while, you run […]
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