Trust yourself and the right words will come. We are Different, and the Same Today I had a conversation with a green industry peer about how to speed up the process of writing a good quality blog post. I had a similar conversation with my son Zak about giving his next presentation in his high […]
Back-Up Your Blog
Or risk losing thousands of hours of inspiration, perspiration, and motivation. Today I deleted two blogs. It was tough to do this because these blogs were my foray into the world of blogging. However, both were specific to my landscape business, which I sold two years ago next week. And while I extensively speak and […]
People and Business Systems
The right mix of these two ingredients is how you make social media work for your business. People People are arguably the main ingredient of any business. This includes your customers, employees, vendors, and other partners that help you take care of those customers. Without the right ones, it is tough to sustain a profitable […]
Small Business Marketing Talk
"If I had known back then what I do now, I never would have started this business." This is a true statement, and something I used to say from time to time during the 20 years I operated my landscape contracting business. It's something you tend to say when you are experiencing one of the thousands […]
How to Be Where People Are Looking
on the Web for companies like yours. You may be thinking, yes, but that is easier said than done. Hold that thought, because a "yes, but" mindset is exactly what will get your business found. Here's how it works. Think Like Most People Before you can apply the principles of Search Engine Optimization (SEO) to […]
The Power of Location and Time Search
Space-Time Events Scientists will tell you that everything can be defined as a "space-time event." It's pretty remarkable really. Everything can be unequivocally separated from its categorical look-alikes according to the real estate it occupies at a particular point in time – that's it, just two variables! So, if you can just zoom in on […]
Small Business Trends for 2010 – Part 3 of 3
If you are new here, this is the third post in a series. Here is the leading post on Small Business Trends for 2010. And here is the previous, or 2nd post in the series on Collaborative Markets. Sustainable Communities Organizations of people are evolving from exclusivity to inclusiveness. This creates more sustainable communities […]
Why I Blog
Because I can. People often wonder why bloggers continue to ply their craft, regardless of who may be reading. I've given other excuses, such as the fact that Google is always reading my blogs. That means that somebody, someday will read them. But that's not enough to sustain the effort. And when I say effort, […]
Small Business Trends for 2010
The Trends in a Nutshell No. 1: Human-Centric Businesses Business used to be about companies. Now its about people. No. 2: Collaborative Markets Markets are no longer about selling to buyers, but collaborating with them to develop better and more sustainable solutions. No. 3: Sustainable Communities Organizations of people are evolving from exclusivity to inclusiveness. […]
Do You Trust Advertising or Friends?
What's the first thing you do when you see an interesting ad? You call a friend to see if they will validate the product or service. We have always looked to our friends to get their opinions because we know their frame of reference and we trust them. With the advent of social media this […]
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