We're going to switch gears this week on Small Business Marketing Talk to discuss the social media efforts of a company that is not necessarily a small business – but whose core customer is. I had pleasure of interviewing Roger Phelps, Promotional Communication Manager at STIHL Inc. If you are a green industry professional, then […]
Social Media Leadership
April 18, 2010 by Jeff Korhan
If you are not getting the results you had expected on the social Web, it may because you are following the crowd too much. This is a function of our human nature, yet it also works against our desire for productive and sustainable results that make a difference in the communities where we work and […]
Small Business Content Marketing – Part 2 of 4
April 17, 2010 by Jeff Korhan
In my first post of this series on content marketing, I introduced the topic of content marketing and offered up a description of it as a process of creating and sharing useful and valuable information online for the purpose of converting prospects into customers. Now we'll get into how that content is best delivered to […]
Social Media Marketing Drivers
April 14, 2010 by Jeff Korhan
You have either knowingly or unknowingly grown your business thus far by focusing on a specific marketing driver. There are as many ways to market a business as their are business. To show you how social media works to extend what is working for you now, lets take a look at two classic business growth […]
Organizing Your Small Business for a Relationship Economy
April 13, 2010 by Jeff Korhan
Businesses have been traditionally organized according to product lines. It's a form of organization that is based upon what you do – the products and services that you provide to the marketplace. In corporate environments, there is a title to support this – Product Manager. In a small business environment, we don't have titles like […]
Small Business Marketing Talk – #2
April 12, 2010 by Jeff Korhan
This is the second post in the Small Business Marketing Talk series that aims to provide you with examples of how other small businesses are using social media to achieve practical results. My intent is to profile an actual small business so that you can learn from one of your peers. The idea is to […]
The Power of Story in Your Marketing
April 11, 2010 by Jeff Korhan
Stories are a vital element for successfully communicating a sustainable message to your markets – especially on this social Web. Regardless of the type of small business you operate, you are dealing with people – and people love stories. Stories make us laugh; they make us think; and they sometimes make us cry. All of […]
Small Business Content Marketing – Part 1 of 4
April 10, 2010 by Jeff Korhan
Content is one of those words that is used very frequently in this arena of online marketing. Yet, you almost never hear it in traditional marketing or face-to-face selling. For example, have you ever had anyone show up to a lunch meeting and declare, "I forgot to bring my content." I know I haven't. Nevertheless, […]
Students Should Take Twitter for a Drive
This week in Atlanta there are hundreds of college students representing horticulture-based programs from across the county that are converging on the campus of the Chattahoochee Technical College for the annual Student Career Days that is sponsored by PLANET – The Professional Landcare Network. This event is a friendly competition where aspiring green industry professionals […]
Social Media for Association Events
In late 2006 I gave my first presentation on blogging to association members. They shared my excitement for this shiny new toy that for most of us was our introduction to even more toys that collectively didn't even have a name that we could all agree on, so I used them all – social networking, […]
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