Recent events involving Facebook, Google+, and other social media channels suggest businesses are now facing important decisions with respect to the allocation of their social media networking and marketing resources. Today I was preparing to make a legal right turn into a clear lane after stopping at a red light. Just as I was about […]
Google+ Local Pages – A Game Changer for Every Business
June 3, 2012 by Jeff Korhan
The trend in search is toward social and local content for consumers who are increasingly mobile. Google just made a bold move to bring it to the forefront by automatically converting existing Google Places pages into new Google+ Local business pages. In other words, if your business had a Google Places page it has now […]
Facebook vs LinkedIn – Is a Public Company Better?
May 20, 2012 by Jeff Korhan
Now that Facebook has finally gone public, investors and marketers alike are making comparisons with LinkedIn, a social network that went public one day shy of a year ago. I bought ten Facebook shares just to have a reason to periodically check-in and stay involved with the future business plans of Facebook, more as it […]
The Art and Science of Social Caring
May 17, 2012 by Jeff Korhan
How many times have you heard someone comment that they do not care about the idle chatter their connections publish on the social networks? This may be what they enjoyed for lunch, how blue the sky is today, and that they are loving life or otherwise … HAVING AN AWESOME DAY! The truth is you […]
Manipulate Google at Your Own Risk
April 22, 2012 by Jeff Korhan
In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]
7 Secrets to Getting More from LinkedIn
April 17, 2012 by Jeff Korhan
Whether you are looking for a job, more customers, or business alliances, LinkedIn can prove to be an invaluable resource – provided you take advantage of its full capabilities. While many simply use LinkedIn as their digital business card, it offers capabilities that can transform that business card into a multi-media website for accomplishing business […]
Mobile Marketing with 2d Codes
March 8, 2012 by Jeff Korhan
This article by Jeff Korhan, now updated, first appeared on Social Media Examiner. Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift. More than 50% of all local web searches take place with mobile devices. This spells opportunity for businesses that have a mobile marketing strategy. Does your business have […]
Digital Marketing for Small Business
March 2, 2012 by Jeff Korhan
Digital marketing is nearing a point of critical mass, one that will take most small businesses by surprise. Information wants to be shared, and that is readily accomplished when it is captured digitally. Digital is universal, going all the way back to Einstein: E = MC2. Digital marketing involves the free exchange of valuable information […]
Google+ for Small Business: An Interview with Chris Brogan
January 26, 2012 by Jeff Korhan
In this interview, New York Times bestselling author Chris Brogan offers insights into the power of Google+ for small businesses. Google+ is an emerging social network that promises to challenge Facebook – especially in regards to its benefits for businesses. While Google+ is only a fraction of the size of Facebook, it is indeed backed […]
Innovate or Die – The Race to The Top
January 22, 2012 by Jeff Korhan
Imagine a web with perfect search capabilities – one in which consumers have access to everything they want to know about your business and others just like it. Knowing that, would you operate differently than you are today? You can hope your prospects will not discover other sources that are cheaper or better than yours, […]
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