Sometime last year Google+ began rolling out personal URLs for notable people and organizations. Just yesterday I received my invitation to do the same, and I gladly accepted. Why? The Social Web and Search are Getting Personal The implications of this are more than just shortening your Google+ URL to something that is memorable. This […]
Using Trigger Words To Connect with Buyers
July 28, 2013 by Jeff Korhan
One of the secrets of successful selling is making emotional connections. One specific technique for accomplishing this is tuning into the specific words and phrases that your buyer uses. These keywords are a powerful means for literally speaking the same language. This is one of those situations where the buyer is indeed right. Whatever words […]
How to Write Web Copy That Gets a Response
July 12, 2013 by Jeff Korhan
There is business writing and there is writing for the web. Writing for the web is an intentional process for eliciting a response, and often a series of responses. This is why it is sometimes referred to as direct response copywriting. Your web copy should be designed to attract attention, develop a relationship with an […]
The Power of Questions for Attracting and Engaging New Buyers
July 9, 2013 by Jeff Korhan
Content marketing makes your business more attractive to prospective buyers by eliminating questions that stand in the way of them engaging with your company. Thus, when thinking about selling products and services, it’s smart to first consider the most relevant questions that need to be addressed. I just recently had car graphics London ON wrap […]
3 Facebook Hashtag Marketing Tips
June 13, 2013 by Jeff Korhan
The newly launched Facebook hashtags could prove to be the savior of Graph Search – the recently launched Facebook search feature. Graph Search does what it promises – returning search results based on the social graphs of your Facebook friends, fans, and followers. This means that you tend to see search results only for those […]
Google+ Goes Big and Bold
March 11, 2013 by Jeff Korhan
It is clear that Google+ is not sitting back waiting to see what Facebook does next. On the contrary, they are making bold moves. The recent redesign of Google+ promises to take it from an identity service to a true social destination that now boasts 500 million users. In the meantime, Facebook continues to roll out […]
3 Ways Content Marketing Makes Every Business Better
October 26, 2012 by Jeff Korhan
One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]
Google for Authors Simplified
September 21, 2012 by Jeff Korhan
One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. About Google Authorship This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. […]
Klout Deserves Your Attention
August 16, 2012 by Jeff Korhan
Until this week, online influence rating service Klout failed to earn the respect of media influentials, which obviously is more than a little embarrassing. That has now changed. The Klout Controversy Klout measures online influence via such actions as comments, likes, and shares, depending upon the respective social media channel. You can learn more about […]
10 LinkedIn Tips for Growing Your Business
June 18, 2012 by Jeff Korhan
This original article by Jeff Korhan (now updated) was published earlier at Social Media Examiner. Why should you use LinkedIn for networking? With 161 million business members, and a reputation as a trusted network, LinkedIn may be the most powerful business networking service both now and moving forward. How are you using LinkedIn to grow […]
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