21 Reasons to Blog

1.To build a hub for your social media presence. Everyone needs a home, and your blog can be your home on the Web.  From a social media perspective this is where I live.  This is my foundation where ideas grow into something worth sharing on the other networks – and offline. To get found on […]

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The Art of Blog Tags

is based on the understanding your blog serves multiple communities. I was surprised to learn through my research that there is very little written on the art of category tagging for blogs.  My hope is this discussion will be both helpful, and also generate new discussions that we can all benefit from. The Science of […]

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How to Be Where People Are Looking

on the Web for companies like yours. You may be thinking, yes, but that is easier said than done.  Hold that thought, because a "yes, but" mindset is exactly what will get your business found.  Here's how it works. Think Like Most People Before you can apply the principles of Search Engine Optimization (SEO) to […]

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The Power of Location and Time Search

Space-Time Events Scientists will tell you that everything can be defined as a "space-time event." It's pretty remarkable really.  Everything can be unequivocally separated from its categorical look-alikes according to the real estate it occupies at a particular point in time – that's it, just two variables!  So, if you can just zoom in on […]

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Why I Blog

Because I can. People often wonder why bloggers continue to ply their craft, regardless of who may be reading.  I've given other excuses, such as the fact that Google is always reading my blogs.  That means that somebody, someday will read them.  But that's not enough to sustain the effort. And when I say effort, […]

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What You Should Do When You Get Here

What is social media?  This is a question that I am asked to address in too many of my presentations.  It's a question that makes me want to stick a fork in my ear.  Maybe the reason is that you can easily learn the basics of this topic and any other by jumping on the […]

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Speed Blogging – How to Write in Layers

If you are looking for a way to speed up the creation of quality blog posts, consider writing in layers.  The idea is to first get the framework of your post together.  Then you write it, shape it, color it, polish it, and finally dress it up for the audience you are targeting.  I was […]

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How to Know if Your Social Media Friends are Fake

“Fake friend” is just a phrase I borrowed from the film Almost Famous.  I use it to remind you that we all share the same challenge of building relationships with the people we meet through the social media networks.  The networks are committed to a purpose, and that purpose is to get you more friends.  […]

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How to Strategically Amplify Your Message with Social Media

You cannot hide who you are.  That has been true for the history of humanity.  Though, there are some people that like to hide.  Social media is changing that.  It does this by doing what it does best – amplifying who you really are.  Your values, personality, and actions are all magnified, amplified, and scrutinized […]

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Shakin' It Here Boss – Internet Marketing 101

If you are a Paul Newman fan, you undoubtedly recognize this post on growing your business acknowledges the passing of one of the great guys in film.  The words "shakin' it here boss," were of course used by Paul Newman in In the film Cool Hand Luke.  In this 1967 film about Luke (Paul Newman) […]

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