How Can I Help You This Year?

January 5, 2011 by

What are you working to accomplish this year? Maybe I can help by offering up some resources that are aligned with the most relevant trends for small businesses in 2011 – more personalization, greater accessibility, and increased relevance with your customers.

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What Are Your Customers Willing to Pay For?

January 4, 2011 by

What really matters today is knowing your customer well enough to understand what they are really willing to pay for. This may be something that nobody in your industry is currently offering. Show your customers you care and them and they will help you develop these solutions that will keep your business on the leading edge.

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ReThink and ReDesign Your Business Model

January 3, 2011 by

Now that you’ve established your 2011 goals you may be having some doubts about how you will go about achieving them. This may be a good time to consider rethinking how well your business model is working to accomplish your small business objectives.

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Small Business Trends for 2011 – Relevance

December 29, 2010 by

What is REALLY driving the decisions of your customers? If you think you know, you are probably wrong. Why? It takes years to determine what drives the buying behavior of your best customers.

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A Non-Linear Strategy for Enhanced Productivity

December 26, 2010 by

Does it make sense to have a linear work strategy in a non-linear world? The problem comes when you have multiple projects running simultaneously. Each one demands your attention – which means none of them receive your best effort.

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Why I Like Postling

December 22, 2010 by

Postling is a relatively new service that makes it easy to manage all of your social media in a single interface. The primary reason I use Postling is to receive notifications when comments are made on my Facebook page – and now you can do the same with your YouTube channel.

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Use Your Blog as a Proving Ground

December 20, 2010 by

You can (and should) blog to test drive your expertise – what you share with your community. If you aren’t blogging – start. If you are, keep your hands on the wheel and the pedal to the floor and you will drive right past your competitors.

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Your Social Media Structure – Part 3 of 3

December 19, 2010 by

Social networking and other communication technologies are giving customers more influence. We are social creatures, and given a choice, we will do business with those individuals and companies that are more engaging, more personal, and therefore, likeable.

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Your Social Media Structure – Part 2 of 3

December 16, 2010 by

When you are building a social media structure, you should follow one of the cardinal rules of selling: meet them where they are. Your design process helps you to clearly understand your target audience. Now you just need to learn where they are most likely to hang out so that you know where to build your presence.

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Your Social Media Structure

December 15, 2010 by

The process of achieving practical results with social media should be familiar to most entrepreneurs and small business owners: First you design, then you build, and when all of that is in place, you get out there and engage with customers! How can you use social media to build a structure that engages your community with your expertise?

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