Small businesses today need to be authentic with all of their constituents if they expect to achieve sustainable profitability in this increasingly transparent business environment. One way to get a handle on this is by achieving clarity on company values. These core values shape the culture of a company, but only if there is a process is in place that ensures a genuine commitment to them.
Lead Your Small Business or Risk Irrelevance
January 20, 2011 by
The reason you want to be working in your small business today is that nobody knows it better than you. For one thing, it’s personal to you, and clearly personalization is going to be highly relevant moving forward. Just know that you need to be maintaining a vibrant presence on multiple channels, which should at the very least include a blog and a business or professional Facebook page.
Can I Help You With That?
January 19, 2011 by
Can I help you with that proclaims you are ready. You have assessed the situation and you have a solution. You understand what to do next, and you are ready to take action. When you confidently step forward to help your customers beyond the normal expectations for your role, you earn a place in their hearts, and that’s a nice place to be in a competitive business environment.
A Practical Small Business Use of 2D Codes
January 13, 2011 by
If you want to align your prospects and customers with the digital content you have created, I believe 2D codes should be added to your marketing toolkit. I honestly believe this is going to be a breakout year for QR codes. Just like QR codes, MS Tags are two-dimensional codes. They can be customized to include a company logo.
