QR Codes are currently a thing of curiosity. Yet, the more everyone gets familiar with them, the more likely they will find practical uses. This is another example of social entrepreneurship in action, a trend that you should consider for your small business. Remember that markets are communities. Help them and you may be surprised at the mutual benefits.
How to Encourage Social Media Sharing
October 25, 2010 by Jeff Korhan
The purpose of sharing online content is to encourage interaction, engagement, and collaboration. There is an art to this form of content marketing. An effective approach is to create an enjoyable experience that is likely to lead to more sharing.
Training Your Mind
October 24, 2010 by Jeff Korhan
Your mind is the most powerful tool for both personal and professional productivity. The challenge is training your mind to respond appropriately, that is, without stress. Here are are two simple concepts to that will help you with that.
The Dalai Lama and Business
October 21, 2010 by Jeff Korhan
While in the audience of His Holiness The 14th Dalai Lama of Tibet today, at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the business practices that are most effective on the social networks. Business and marketing is now a social experience. This means taking a broader view with your work, and especially with your social media marketing, is going to create more opportunities.
QR Codes LIKE Your Facebook Page
October 18, 2010 by Jeff Korhan
QR Codes will play a significant role in the future of social media marketing. The concept is very simple: these graphic representations of digital links instantly connect mobile devices to your social media marketing – including the LIKE button to your Facebook page.
How Sharing is Redefining Business and Marketing
October 17, 2010 by Jeff Korhan
The value that resides in our social media communities is much greater than we realize. And thanks to the power of technology, these little pieces of shared wisdom can be accumulated, curated, and applied for the benefit of that community – benefitting both the community and your small business!
How Facebook is Humanizing Search
October 14, 2010 by Jeff Korhan
Facebook’s internal search engine is powered by Microsoft’s Bing. Now they are taking their partnership to the Web where they will use instant personalization to add context to searches – through the wisdom of friends – your friends, and your mutual friends. The context of your content is what is relevant to your expertise. Facebook is arguably the only platform that provides that context.
Blogging Wet
October 12, 2010 by Jeff Korhan
There is a lot of chatter in the blogosphere, especially when it comes to technology and the social networks. Noise and chatter is often superficial. That is to say it’s at the surface – like the waves in the ocean. If you are willing to go deeper with your blogging, you will find yourself in unique place – without any competition.
Stop Following Instructions and Explore
October 11, 2010 by Jeff Korhan
One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications. Yet, the free markets of commerce applaud and reward those that resist conformity in favor of exploration. Look for the gaps – they exist on all of the social networks, and the astute marketers are taking advantage of them.
Facebook Groups Simplified
October 10, 2010 by Jeff Korhan
You can now Back-up Your Facebook Information, monitor your applications from the New Applications Dashboard, and create New Groups with enhanced functionality. You can easily discern that groups are intended to bring us closer together into micro-communities. When this happens, there is a greater likelihood of alignment.
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