Want to Be Luckier, Smarter, and Happier? Connect the Dots

May 13, 2012 by

What could happen if you made a commitment to reconnecting with just a few of your former prospects or customers every day? If your experience is anything like mine, you will get luckier, smarter, and happier. I’ve recently been building a daily habit of reaching out to at least 3 prospects or customers – all […]

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Say Hi in 15 Languages

May 7, 2012 by

Once in a while a mobile app comes along that really delivers, and that is the reason for this recomendation about SayHi – a remarkably accurate translation app that I recently discovered. Having studied several different dialects of the Spanish language as a green industry professional, I can attest that SayHi does an excellent job […]

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The Crowded Bar Test

May 3, 2012 by

The crowded bar test is a simple method for determining the best words or phrasing to communicate an essential message – especially in distracting environments or circumstances where attention spans are short, which of course is most of the time in our fast-paced business environment. Memorable is More Important Than Meaning Whether you are launching […]

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Manipulate Google at Your Own Risk

April 22, 2012 by

In your real life you are a stand up guy or gal who would never consider misleading anyone. If that is true, then why are so many marketers still using a search engine optimization company to help with manipulation tactics of old to trick Google into ranking their site more highly? The word on the […]

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The Positive Focus Practice

April 20, 2012 by

One of the most powerful tools for maximizing results from your work is a weekly practice of building on your successes. The positive focus practice is a simple exercise of rehearsing the successes of the previous week, acknowledging what worked (or didn’t), and then taking specific actions to enhance the positive and eliminating the negative […]

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7 Secrets to Getting More from LinkedIn

April 17, 2012 by

Whether you are looking for a job, more customers, or business alliances, LinkedIn can prove to be an invaluable resource – provided you take advantage of its full capabilities. While many simply use LinkedIn as their digital business card, it offers capabilities that can transform that business card into a multi-media website for accomplishing business […]

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How to Capitalize on Digital

April 5, 2012 by

When ebooks began to emerge some years ago the common perception was they were not really books, just PDF’s masquerading as books. New research proves ebooks are not only for real, they are actually favored by the most voracious readers and those who are on-the-go and prefer to consume information from their mobile device. Quality […]

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3 Essential Social Media Community Leadership Practices

April 3, 2012 by

In an effort to to catch-up on their social media community building, businesses are overlooking the three common leadership practices that practically guarantee their success. Fortunately, the remedies are simple and straightforward. Following are three community building practices that apply to all of the social media networks – including your Facebook business page, company blog, […]

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The Best Social Media Strategy

March 14, 2012 by

Finding your way with social media is not a linear process. This is a key reason why many small businesses are overwhelmed with it. To make matters even more confusing, many social media consultants, who often refer to themselves as strategists, prescribe complicated methods that keep their clients tethered to them for extended periods. There […]

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Mobile Marketing with 2d Codes

March 8, 2012 by

This article by Jeff Korhan, now updated, first appeared on Social Media Examiner. Consumer behaviors are changing, and mobile technologies are among the predominant influences affecting the shift. More than 50% of all local web searches take place with mobile devices. This spells opportunity for businesses that have a mobile marketing strategy. Does your business have […]

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