Using LinkedIn to Attract Business

LinkedIn can help you accomplish multiple business objectives, from attracting business leads, to recruiting new talent, and discovering potential opportunities for partnering. Attraction is Alignment To get what you want in business today you need to consider the expectations of your target audience. If you are looking for talented recruits you need to know what they […]

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Content Marketing Choice-Making

The creation of abundant online content necessarily encouraged content curation, the practice of sifting through it to then share only the information that is most relevant to respective communities. Always on RSS feeds allow for easily filtering content by selecting the best sources to include in curated streams. While there is value to this type […]

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Writing to Remember

Writing, and writers block especially, are based on the idea that you are creating something. The truth is you are simply remembering, and that will happen naturally if you simply show up and start writing. Any adult has had enough life experiences to fill multiple books. They only need to sit down and start writing and […]

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Fun with Facebook Comment Emoticons

If you believe as I do that Facebook is for showing off – then this is for you. Facebook has now activated emoticons for comments – those little versions of the smiley face and more. They will not work for status updates – only comments. Friendly emoticons are a great way for businesses to humanize […]

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QR codes Save Lives

  There are many who are quick to dismiss what they do not understand well, and this certainly applies to the QR code. QR codes are much more than a means for connecting the virtual and physical worlds. They are mobile triggers that are portable, and therefore shareable. Consider what would happen if you could unify […]

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Google for Authors Simplified

One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. About Google Authorship This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. […]

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The Best Blog Post Length Test

One of the most common concerns for new and experienced bloggers alike is the length of the post. Finding the Right Length Some folks will not read a blog post that is more than 500 words. That’s understandable, because many of them are puffed up pieces that dance around a topic and never clearly make […]

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Why Isn’t Your Business Blogging?

As a consumer yourself, wouldn’t you like to have easy access to fresh updates concerning the products and services you regularly use? Your customers are no different. Customers have been conditioned to expect answers whenever they need them. When they don’t get what they want your reputation erodes. Knowing this, why are so few small […]

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The Art of Questions for Engaging a Facebook Community

Social engagement is the result of a number of activities, including listening, offering suggestions and other assistance, and asking good questions. When these actions are executed well, the natural result is engagement in the form likes, shares, and comments that serve to build your Facebook community. Sharing interesting, useful, or entertaining content is essential for […]

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Klout Deserves Your Attention

Until this week, online influence rating service Klout failed to earn the respect of media influentials, which obviously is more than a little embarrassing. That has now changed.  The Klout Controversy Klout measures online influence via such actions as comments, likes, and shares, depending upon the respective social media channel. You can learn more about […]

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