How To Make Your Blog Better

Be Memorable. How do you do that? Take Inventory Take Risks Take Action Taking Inventory Take inventory of what you do well. Mine the skills that have always worked for you.  Then show us how you do it.  Most of us underestimate what we do well.  I suggest you overestimate yourself.  Why?  What you do […]

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How To Build a Business Legacy with Your Blog

Make it Simple, Strong, and Social. Blogging is the most powerful marketing tool available to any business marketer today – without exception.  It is the great equalizer.  Whatever you do well, it amplifies it.   And unlike your other social media networks, you own the content you create.  That is why it is also your legacy.  […]

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Proof We are Not Overly Connected

Do you get a response to all of your emails, Tweets, and Facebook posts? How about 50%.  That is a more accurate estimate, isn't it?  Do I hear 25%?  You know what I'm talking about. As many of us give our perspectives on the high points of 2009, as well as the trends we see […]

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Small Business Trends for 2010 – Part 2 of 3

If you are new here, this is the second post in a series.  Here is the leading post on  Small Business Trends for 2010. Collaborative Markets Markets are no longer about selling to buyers, but collaborating with them to develop better and more sustainable solutions.  Who would have thought that markets would become more about […]

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Why I Blog

Because I can. People often wonder why bloggers continue to ply their craft, regardless of who may be reading.  I've given other excuses, such as the fact that Google is always reading my blogs.  That means that somebody, someday will read them.  But that's not enough to sustain the effort. And when I say effort, […]

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What You Should Do When You Get Here

What is social media?  This is a question that I am asked to address in too many of my presentations.  It's a question that makes me want to stick a fork in my ear.  Maybe the reason is that you can easily learn the basics of this topic and any other by jumping on the […]

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Here's What You Should Blog About

What should I blog about? This is the most frequent inquiry I get from clients.  Do you know why this is such an interesting question?  Because you can blog about anything you please, notwithstanding a few guidelines that were recently laid down by the FTC.  New bloggers are like kids in the candy store with […]

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The New Playground – A Digital Conference Collaboration

This weekend I was very excited to wake up to a surprise in my inbox -  my advance copy of Google Wave.   I have to be honest, Google Wave doesn't make much of a first impression.  It is an uninspiring template that you have to learn to love.  Here is my suggestion on how to […]

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Writing My First Book: A Fortnight of Lessons

On this day I had promised all of you that I would have the first draft of my book completed, all 60,000 words.  While I have only 30,000 to my credit, I didn't actually get started writing until after the first week.  This became the most important lesson of this little endeavor.  It isn't that […]

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Ten – A Big Day for Writing and Marketing

Over the last several months I have been coaching my son for his college entrance exams, packing up the "family truckster" to visit colleges, and generally learning a lot about the top business schools across the United States. If you have been through this process you can relate to my enthusiasm.  Like so many other […]

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