The search engine optimization of your blog is most effectively enhanced by increasing the frequency of your posting and by attracting more inbound links. If you had to choose, it would be preferable to opt for delivering quality content less frequently. However, you are less likely to get noticed to attract those links if you are posting infrequently.
How to Encourage Social Media Sharing
October 25, 2010 by Jeff Korhan
The purpose of sharing online content is to encourage interaction, engagement, and collaboration. There is an art to this form of content marketing. An effective approach is to create an enjoyable experience that is likely to lead to more sharing.
Training Your Mind
October 24, 2010 by Jeff Korhan
Your mind is the most powerful tool for both personal and professional productivity. The challenge is training your mind to respond appropriately, that is, without stress. Here are are two simple concepts to that will help you with that.
The Dalai Lama and Business
October 21, 2010 by Jeff Korhan
While in the audience of His Holiness The 14th Dalai Lama of Tibet today, at Miami University in Oxford, Ohio, I could not help but appreciate how his world view is strikingly congruent with the business practices that are most effective on the social networks. Business and marketing is now a social experience. This means taking a broader view with your work, and especially with your social media marketing, is going to create more opportunities.
Actions that Engage
October 20, 2010 by Jeff Korhan
The reason for taking an action is to achieve a desired result. When your actions involve people, that desired result is typically another action, one that tells you they are engaged – a smile, a nod, even a frown will do. Actions don’t necessarily have to be favorable. Social media teaches us that
challenging questions give yoo the opportunity to provide clarification – so welcome them.
Keeping Up With Social Media
October 13, 2010 by Jeff Korhan
You cannot do this alone – none of us can. Yet, if you make the effort to engage with friends on the social networks and share with them, you will stand a much better chance of keeping up. Make friends. Engage with them. Share with them.
Blogging Wet
October 12, 2010 by Jeff Korhan
There is a lot of chatter in the blogosphere, especially when it comes to technology and the social networks. Noise and chatter is often superficial. That is to say it’s at the surface – like the waves in the ocean. If you are willing to go deeper with your blogging, you will find yourself in unique place – without any competition.
Stop Following Instructions and Explore
October 11, 2010 by Jeff Korhan
One of the characteristics of the social networks is that you are asked to fill in the blanks when you complete your profile, establish your notification or privacy settings, or connect with other applications. Yet, the free markets of commerce applaud and reward those that resist conformity in favor of exploration. Look for the gaps – they exist on all of the social networks, and the astute marketers are taking advantage of them.
Facebook Applications Dashboard
October 7, 2010 by Jeff Korhan
Facebook now gives you easy access to the permissions you have granted to access your Facebook social graph. My suggestion is to treat your Facebook social graph with the same care as your financial credit report by granting permissions to applications with the same care.
Business Referral Tracking
October 5, 2010 by Jeff Korhan
The greatest value of tracking business referral is that it brings awareness to what you most want to accomplish. What you are willing to take the time to measure merits your attention. Quantification removes all doubts. Either there is result or there isn’t. It’s that simple.
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