Apple’s iPad Business to Exceed Mac Business in 2011

January 18, 2011 by

Venerable tech blog TechCrunch reported today that the iPad business is already a bigger business than Apple’s portable computer business. So if you have something to say, you need to start blogging, because the RSS technology that feeds your blog content to the inboxes and readers of your targeted audience is readily transferrable to mobile apps.

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My Social Media Strategy

January 12, 2011 by

You cannot have a social media strategy without a content strategy. In the world of social media, marketing is no longer about selling features or benefits. It is about engaging with people to establish a connection that will presumably lead to familiarity, then trust, and ultimately to a business transaction.

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Make Resolutions Sticky with New Patterns

December 30, 2010 by

If you focus on results (your desired future) – which is what new year’s resolutions are, your conditioned patterns (where you have been) will work against you. Patterns are habits. You have to take notice and change a few of them – and I do mean a few. Starting with ONE may be the best way to move to the next level.

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Use Your Blog as a Proving Ground

December 20, 2010 by

You can (and should) blog to test drive your expertise – what you share with your community. If you aren’t blogging – start. If you are, keep your hands on the wheel and the pedal to the floor and you will drive right past your competitors.

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Your Social Media Structure – Part 2 of 3

December 16, 2010 by

When you are building a social media structure, you should follow one of the cardinal rules of selling: meet them where they are. Your design process helps you to clearly understand your target audience. Now you just need to learn where they are most likely to hang out so that you know where to build your presence.

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Google vs. Facebook and Your Small Business Marketing

November 9, 2010 by

The current tussle between Google and Facebook is not surprisingly about Facebook’s unwillingness to share the massive amount of personal data on all of us that they control, and that is highly valued by advertisers. While the two work out their differences, it’s essential for you to understand what this is about in order to build a plan for maintaining a viable Web marketing presence, regardless of who becomes the master of this digital universe.

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Blog Categories are Lanes

November 7, 2010 by

Your blog categories are much more than a means of organizing your blog content. They suggest to your audience that you have not only taken to the time to organize your content, but that you clearly understand your expertise and how to use it to help them in ways that are most useful to them.

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How Did You Get Into Social Media?

November 4, 2010 by

The question that I am frequently asked when I’m out speaking to small business audiences is how I got into a career involving social media. It’s a good question that I’d like to take a shot at.

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5 Ways to Make Your Blog Posts Outstanding

October 31, 2010 by

A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job creating it. To accomplish this, it should address five component, including having an engaging title, content that is easy to consume, a mix of content types, being optimized for search engines, and lots of interaction.

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Using Social Media to Enhance Your Sales Process

October 29, 2010 by

Using technology to collaborate with your prospects and customers respects their valuable time – while also making the most of yours. Now you can use social networking and marketing to share the information that is necessary for prospects to learn what they most need to know about you and your business, and to encourage more qualified inquiries.

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