The challenge for small businesses is learning how to use the open networks such as Twitter and Facebook to accomplish business networking objectives while also enhancing the health of the open ecosystem where your customers live – and capturing it as digital assets.
What is Your Blog Worth?
February 8, 2011 by Jeff Korhan
While your blog may not directly produce income, it can very likely help you to do so indirectly – by opening doors and helping you to make new connections that you could not have otherwise made without the visibility and reputation that your blog made possible.
Why Now is The Time to Work In Your Business
February 6, 2011 by Jeff Korhan
If you are actively participating in the day-to-day operations of your business, then you are well positioned to take full advantage of a number of social media influenced trends that will keep you an your small business relevant to your customers.
Funny Things Happen Behind the Scenes
February 3, 2011 by Jeff Korhan
Sharing stories about the positive qualities of your business environment will encourage the behavior that creates them. That alone is one reason why more small businesses should be blogging – for their community and those in the workplace that serve them.
Two Essential Social Media Marketing Practices
February 2, 2011 by Jeff Korhan
Your job with social media marketing is to create content for Google and the other traditional search engines, while also using the social networks to personalize it so that you are encouraging conversation on the respective social networking sites that will soon be launching their social search engines.
Regulating Social Media is a Bad Idea for Business
January 31, 2011 by Jeff Korhan
Overly restrictive social media policies that focus on what could go wrong, as opposed to what could develop if you provide simple guidelines and trust your employees to use good judgment are a bad idea.
Use Social Media to Give Price Shoppers What They Want
January 26, 2011 by Jeff Korhan
Price shoppers find the best price because they are good at research. Give them the content they want to weight against that price to make a go or no go decision.
The Value of Digital Content Marketing Assets for Small Businesses
January 24, 2011 by Jeff Korhan
If you are actively blogging, you too are building a digital asset that creates significant value for you and your company. For one thing, it opens doors. Your earned credibility makes you a player in your industry, and that also means the best projects and resources will seek you out.
Social Media Potentiality
January 23, 2011 by Jeff Korhan
The magic of social media is what happens when you bring the potentiality of your thoughts and ideas to a larger audience – amplifying them with the energy of everyone that is aligned with them. Amazing things can happen when you follow your intuition and take notice of apparent coincidences that in reality are synchronous events that are packed with potentiality.
Lead Your Small Business or Risk Irrelevance
January 20, 2011 by Jeff Korhan
The reason you want to be working in your small business today is that nobody knows it better than you. For one thing, it’s personal to you, and clearly personalization is going to be highly relevant moving forward. Just know that you need to be maintaining a vibrant presence on multiple channels, which should at the very least include a blog and a business or professional Facebook page.
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