Marketing with New Media in Mind

You have so many more options with new media for monitoring and tapping into the minds (and hearts) of your prospects and customers. The key is to have a strategy for using these tools to achieve the right frequency, sequence, and periodic calls to action that help you to grow your small business community.

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A Blog for a Long Weekend

Here in the United States we are gearing up for, or have already engaged in activities for a three-day weekend.  These are those times when you can find a new gear, recharge your batteries, and otherwise refresh your ability to better do what you do best. I'm joining friends tomorrow at their cabin in the […]

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Increase Your Work Efficiency with The Pomodoro Technique

Today I started using The Pomodoro Technique to better manage my time, and based upon my increased productivity today, I am very excited about its possibilities – especially with respect to my blogging here, my guest blogging, article commitments, and unfinished books. The Pomodoro Technique I just became aware of this technique over the weekend […]

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Can Social Media be Effectively Outsourced?

Given that the intended purpose of social networking is connecting and interacting to build relationships with real people, it not only seems ironic to outsource these activities, but counterproductive as well.  Nevertheless, lets take a closer look to fully understand the dynamics involved. (click to enlarge) Transparency Always Works When we see your smiling face […]

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How to Start a Blog

Despite the millions of blogs in the blogosphere, it is still a fact that the percentage of small business bloggers in any industry other than technology is less than 10%, and probably much closer to 1%. Let’s take a look at some of the common challenges, some solutions for overcoming or working around them, and […]

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Thank You Small Business Readers

Yesterday I received some very fine news that I feel compelled to share, for one thing, because there is a story behind it that can help your small business. Small Business Bloggers Justin from Technorati sent me an email with a request to get back to him, and we had a preliminary discussion today. Technorati […]

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A Social Media Friendly Small Business File Tagging System

You can accurately identify and locate anything when you clearly define it with two parameters: time and place. This is how I have named and easily located my computer files for years, and it is a system that resonates with two trends on the social web:  real-time search and geo-location. Having recently acquired my first […]

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How To Add The New Twitter Tweet Button to Your TypePad Blog

You have most likely seen the TweetMeme button on blogs that you have visited.  Twitter has now partnered with TweetMeme to create their own button, which you can easily add to your TypePad blog. My suggestion is to give this button a prominant location on your blog, just as I hope you have done with […]

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How Social Media is Revolutionizing the College Textbook Market

In every industry, including the one that your small business inhabits, there are very likely antiquated practices that market forces will eventually address as more information is shared throughout the social Web. The College Textbook Market Considering the college textbook market, I'll admit to having only an average understanding of what it takes to produce […]

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Jing is a Powerful Online Visual Communication Tool

If you have wondered how the tech bloggers create high resolution screenshots with descriptive annotations that convey a clear message, than look no further than Jing. What Exactly is Jing? Jing is a FREE software tool that helps you to add visuals to your online conversations – or to enhance your Powerpoint presentations. Just go […]

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