Awareness Archives - Page 45 of 66 - Marketing Keynote Speaker, Author and Consultant

Fusing is Confusing: How To Uncomplicate Your Marketing

September 6, 2010 by Jeff Korhan

It is essential that your potential customers instantly get what your company is all about – what you do and why you are a best choice what they want. This is especially relevant these days when more of your marketing is happening online. The words you use have to be carefully chosen.

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A Blog for a Long Weekend

September 3, 2010 by Jeff Korhan

Here in the United States we are gearing up for, or have already engaged in activities for a three-day weekend. These are those times when you can find a new gear, recharge your batteries, and otherwise refresh your ability to better do what you do best. I'm joining friends tomorrow at their cabin in the […]

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Still Don't Get Social Media? Try This

September 2, 2010 by Jeff Korhan

The idea with marketing is that it makes your sales process easier, because good marketing “pre-sells” your product or service. The greatest value of social media is not necessarily to “pre-sell” – but to “pre-humanize.” In other words, social media is best used to personalize the sales and marketing process.

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Want To Be A Small Business Celebrity?

September 1, 2010 by Jeff Korhan

A small business celebrity is not the one who craves media coverage and recognition. True business celebrities are recognized leaders. They have earned a place in their profession for being relevant sources of valuable information. This is why they are sought out for their honest opinions on best practices and business trends.

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Oops! Sorry, We Goofed

August 31, 2010 by Jeff Korhan

If you have been receiving emails that apologize for minor mistakes made in emails previously sent from the same source, then you are not alone. This is a new email marketing tactic that is a direct result of our social media influenced marketing environment. Mistake Marketing When I first started noticing this email strategy, my […]

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Increase Your Work Efficiency with The Pomodoro Technique

August 30, 2010 by Jeff Korhan

Today I started using The Pomodoro Technique to better manage my time, and based upon my increased productivity today, I am very excited about its possibilities – especially with respect to my blogging here, my guest blogging, article commitments, and unfinished books. The Pomodoro Technique I just became aware of this technique over the weekend […]

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Social Media and Small Business Marketing to Older Adults

August 29, 2010 by Jeff Korhan

Everything we do in life is driven by the desire for happiness. As we get older, there is a tendency to rely on what has made us happy in the past, which of course prevents us from making new discoveries that may well work better. This to me explains why older adults who were previously […]

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Social Connectivity is a Human Need

August 23, 2010 by Jeff Korhan

A recent study indicates that college students who are active Facebook users are more likely to make new friends, get involved, and therefore, go the distance and ultimately graduate – in other words, succeed. My friend Richard Heller and me at a Green Industry Event The Paradox of Social Media Technology This study validates what […]

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The Bright Side of Losing Social Media Privacy

August 22, 2010 by Jeff Korhan

From an early age, we have all witnessed countless circumstances that we have deemed unfair. And while many are bemoaning their loss of privacy on the social networks, they should be welcoming that very thing that will indeed make this world a more equitable place – and that includes our business environment too. People Talk […]

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A Blog for a Long Weekend

Increase Your Work Efficiency with The Pomodoro Technique

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