This is Episode 37 of This Old New Business weekly business podcast with Jeff Korhan.
Mark Sanborn believes the foundational principles of business never change, just their application, which is why he recommends being an early adopter of technology and practices for leading your industry in a digital, social, and global world.
In this epidode Mark proves he is not only a master of the spoken and written word, but a fountain of ideas for growing your business.
Our Featured Guest: Mark Sanborn
Mark Sanborn is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is a hall of fame speaker, bestselling author, and noted expert on leadership, team building, customer service and change. Mark is the author of eight books, including the international bestseller: The Fred Factor: How Passion in Your Work and Life Can Turn the Ordinary Into the Extraordinary.
Business Leadership is Giving Value
The subject of leadership is one that can be challenging to define. While Mark Sanborn has dedicated a good portion of his career to helping businesses lead, in this episode he offers a practical approach to business leadership: give value.
In business transactions there is value exchange. If a business empowers their teams to give more before, during, and after the sale, one-time buyers are instantly upgraded to the level of a relationship.
Business relationships give customers and clients confidence. They know the company has everyone’s best interest at heart, and that removes the risk of doing business together.
When you help prospective buyers at every turn, you are removing real and perceived obstacles. That’s leadership by giving value. It’s easily understood, and therefore, readily implemented at all levels of any sized business or organization.
Of course, the same is true of your social media interactions. Give value and move from connections to relationships. That’s what everybody wants.
I’d love to hear your thoughts on business leadership? Meet me over on Twitter to take the conversation further.
Lighting Round Tips and Advice
Mark’s Top Sales or Marketing Advice – Most sales are won or lost before you get in front of the potential buyer. Preparation and follow-up work!
His Favorite Productivity Tip – Carve out time to think. Take 15 minutes every day and think about your business.
A Quote that has Inspired Mark’s Success – “The world will never lack for wonders, only wonder.” GK Chesterton (paraphrased)
- Mark referenced the humor Dollar Shave video.
- Jeff mentioned subscription revenue in an earlier epsiode with John Warrilow.
- Learn more about Mark and take advantage of his abundant resources at MarkSanborn.com.
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About the Author: Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.