Instinctive Action: How to Maximize Personal Productivity and Energy

Instinctive Action: How to Maximize Personal Productivity and Energy

This is Episode 49 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode former entrepreneur turned Kolbe Certified growth consultant and team builder Jason Cupp sits down to discuss how undertanding your instintive action mode(s) can favorably impact productivity and energy.

Jason notes there are many roads one can take to a destination, with none of them being wrong or right. The question is which one is right for you? That understanding can be particularly valuable for business leaders and people working in teams.

Instinctive Action Modes Never Change

Instinctive Action: How to Maximize Personal Productivity and EnergyWhile all of us acquire knowledge and learn and develop skills over a lifetime, our natural or instinctive action mode(s) never change. As measured by the Kolbe A Index, most of us have a dominant action mode that will reliably lead us to our greatest levels of productivity and energy.

These four Kolbe action modes include:

  • Fact Finder – people that need facts to make decisions
  • Follow Through – people that need structure or proven processes to follow
  • Quick  Start – those of us that succeed by trusting our intuition
  • Implementor – tactical people that want to build a model or show a method for succeeding

Listen in as Jason Cupp shares the nuances of how greater self-awareness and understanding of the instinctive action modes of your team members will help you leverage your most valuable business asset, the people that are its foundation. 

I’d love to hear your thoughts on instinctive action modes.  Meet me over on Twitter to take the conversation further.

Key Take-Aways

  • If you want to connect with Jason or learn more about Kolbe Wisdom for your business, email him at jason@jasoncupp.com.
  • You will also find Jason active on Twitter @jasoncupp, as well as the other major social media channels.
  • A quote that has inspired Jason’s success: “Life is about the people you meet, and what you create with them. So go out and start creating.” Holstee Manifesto

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

Buyers Journey: Mining Insights that Drive Results

Buyers Journey: Mining Insights that Drive Results

This is Episode 48 of This Old New Business weekly business podcast with Jeff Korhan.

In this episode Nimble founder Jon Ferrara returns to the show to discuss how the buyers journey has changed and what we need to do to change with it.

Prior to Nimble, Jon founded Goldmine in 1989 with a college friend, which he turned into a highly successful venture that he eventually sold to FrontRange.

Needless to say, Jon is considered to be one of the top experts in customer relationship management (CRM) and sales force automation (SFA).

Stop Sending Generic Marketing Messages

Buyers Journey: Mining Insight that Drive ResultsIt should go without saying that if your marketing speaks to everyone, then it speaks to no one in particular. Mass advertising once worked for big brands, but that strategy is no longer viable for businesses of any size.

Now every touchpoint along the buyers journey must add value, which means we have to use technology to personalize. The future of digital marketing will require the integration of buying signals with meaningful marketing touchpoints to derive insights that drive mutually beneficial outcomes.

Thus, social selling and relationship marketing actually become valuable differentiators. According to Jon Ferrara, nobody buys great products, but rather, a better version of themselves that may actually be independent of the product.

Buyers Journey: Mining Insights that Drive ResultsThe challenge is using tools like Nimble to mine the abundant information that is readily available, and then acting on it to send the right message, at the right time, and on the right channels, to enhance the buyers journey

Key Take-Aways

How to subscribe to This Old New Business podcast

Click here to subscribe via iTunes.
You can also subscribe via Stitcher.

Help us Spread the Word

If you enjoyed this episode of This Old New Marketing podcast, please head over to iTunes or Stitcher to leave a rating, write a review, or subscribe.

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business and host of This Old New Business podcast.

He helps mainstream businesses adapt their traditional growth practices to a digital world. Connect with Jeff on LinkedInTwitterFacebook, and Google+

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