Ideas Are the Air Marketing Needs to Breathe

Ideas are the air that marketing needs to breathe.
Maybe you are familiar with this quote from Linus Pauling, the Nobel Prize winning scientist and author.
“The best way to have a good idea is to have a lot of ideas.”
Studies reveal highly creative people don’t necessarily produce more great ideas. They just happen to produce more ideas than their peers.
In other words, if you want great ideas you have to work at it.
The way to find great ideas is to produce a lot of ideas because the best ones will be found at the intersection of two or three.
Even then you won’t know for sure until you test to discover which ones resonate with your audience.
Where Do Ideas Come From?
New ideas come from reading, doing research, and interacting with other people. People that are like you and not like you. People you love and others with whom you disagree.
Every day we create our reality and the reason it doesn’t always work out is the tendency to repeat our worn out past.
This is why it’s necessary to break out of your comfortable group of friends and the events you frequent to find new intersections for
discovering ideas that are there for the taking.
Think about this. If ideas are the air that marketing needs to breathe and your business is suffocating, would you be willing to try new paths to success, if yes, go check out awol academy now, you won’t regret. Good luck.

Marketing Automation: What Your Business Needs to Know

Marketing Automation: What Your Business Needs to Know

According to our recent survey, more than 2/3 of landscaping business owners are primarily responsible for their marketing.

This challenge has a solution, and it’s marketing automation.

Routine activities can be automated to free you from working in SEO agency so that you can invest more time working on it, but you would need to get more information from Ryota Iwai Digital Media so that you can get it done how it should be done.

While there is a learning curve with the technology, the true challenge is taking the time to design what can be automated, you can always contact an specialist like Kotton Grammer as well, so just have that in mind.

In other words, if your business does not have a written process in place for activities like following up on leads or upselling current customers, then clearly, that’s where it needs to start.

Automation Follows Organization

Start thinking in terms of triggers and actions.

The phone rings (trigger) and your team answers (action). The buyer asks for a quote (trigger) and your team dispatches a representative to learn more (action).

Automation Formulas: Trigger > Action > Trigger > Action …

Organize everything and automate what you can.

#1. List the actions

What are the actions you want your buyers to take from their first contact with your business? List them, step- by-step.

#2. Test the sequence

How many of your recent customers have followed those steps? Patterns outside of your ideal flow may suggest disallowing these actions in the future.

The other option is to create multiple pathways to success.

It’s important to be clear about the process steps that are inflexible. Often this involves legal issues or payment terms, but it can include anything in the buyer’s journey.

#3. Automate what you can

Let’s face it, nowadays a website visit is replacing the telephone call.

Clicks to your website are triggers. You can use marketing automation to take action on them to send relevant information. And you can tag that interest to segment prospective buyers into categories. As they move through your funnel they will trigger new actions.

Every successful action should trigger another.

Take the time to automate what you can, even if that’s only one step in your process. After you nail that give yourself a pat on the back and celebrate.

You’ve saved some time! Now look for more ways to automate.

Bonus Tip:

Marketing automation gets a bad reputation when it’s used to interrupt people to sell to them. But there’s nothing wrong with selling when it’s done right.

The key is finding ways to use marketing automation to personalize.

For example, a sales transaction could trigger an email that offers an automated booking calendar such as ScheduleOnce that the buyer can use to independently book a time to meet with your company representative to address whatever issues there may be.

And that personalization just may trigger new business!

About the Author:  Jeff Korhan, MBA, is the author of Built-In Social and host of This Old New Business podcastHe helps organizations create exceptional customer experiences that drive business growth. 

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