We all know that engagement is the key to success with social media. Now consider translating that to your work off of the social networks. This year I selected three words as reminders for driving my business. These three words are: Strong, People, and Energy. What I have discovered is that taking a little more […]
Small Business Lessons from the BP Flap
July 25, 2010 by Jeff Korhan
Click image to enlarge. The fiasco involving British Petroleum's response to the unfortunate oil rig accident – and the catastrophic environmental impact that followed, is a case study that all of us can learn from. And we should learn from it, because accidents can and do occur every day in many different industries – involving […]
You Cannot Be a Little Bit Social
July 22, 2010 by Jeff Korhan
Does social media take an investment in time? Absolutely. I am often asked how much time is required. The answer I would like to give is …as much as you can give it. Though I know that's not what most people want to hear. What Do You Really Want to Know? The truth is if […]
The Social Media Convergence Strategy
July 21, 2010 by Jeff Korhan
If you are going to achieve results for your small business with your social media networking and marketing, there is one thing that you have know. This is not a linear game where you can expect results by following a predictable formula. Nevertheless, there is some predictability in its apparent randomness that you can take […]
Real-Time Social Media Search Analytics
July 20, 2010 by Jeff Korhan
SocialMention is a a real-time search platform that can help you to monitor your small business brand or personal online presence so that you make them even better. Click to Enlarge Real-Time Search I've previously commented on Collecta and Topsy for doing real-time search. What I like about SocialMention is that it not only provides […]
Blog Banner Blues
July 15, 2010 by Jeff Korhan
If you are familiar with my two-year old banner, you can see that I'm livin' large these days! Living Large My new blog banner is definitely out of scale, but we decided to load this version up to get a look at it in its native environment. What I have come to learn is that […]
Watch Your Social Media Language
July 13, 2010 by Jeff Korhan
Skilled social media practitioners are always mindful of their keywords for search engine and social media optimization. But that's not what this is about. There is another language that affects the effectiveness of your social media message in even subtler ways. I'm talking about the words that can add an element of style to your […]
Social Media Success Happens
July 12, 2010 by Jeff Korhan
Every success that I have had with social media can be traced back to this: Having the faith that my efforts will eventually yield the desired results. I know that may sound like an idealistic perspective, but it is nonetheless true. Social Media is Life You have to get in the game of life and […]
Email Marketing Service MailChimp Likes Facebook
July 9, 2010 by Jeff Korhan
MailChimp continues to earn a place with small businesses as an email marketing service that is very user friendly and incredibly functionality. In less than a week they are going to step things up even more when they allow you to add the Facebook Like button to your email campaigns. Why Facebook Like for Email […]
Small Business Marketing Talk – #8
July 6, 2010 by Jeff Korhan
This issue of Small Business Marketing talk is an example of how social media can work to bring people together to accomplish practical business objectives. In this example, it just so happens that one of the participants is me. Cultivating Relationships and Business Ventures Chris Heiler is a green industry professional that I met about […]
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