You can accurately identify and locate anything when you clearly define it with two parameters: time and place. This is how I have named and easily located my computer files for years, and it is a system that resonates with two trends on the social web: real-time search and geo-location. Having recently acquired my first […]
How To Add The New Twitter Tweet Button to Your TypePad Blog
August 12, 2010 by Jeff Korhan
You have most likely seen the TweetMeme button on blogs that you have visited. Twitter has now partnered with TweetMeme to create their own button, which you can easily add to your TypePad blog. My suggestion is to give this button a prominant location on your blog, just as I hope you have done with […]
Jing is a Powerful Online Visual Communication Tool
August 9, 2010 by Jeff Korhan
If you have wondered how the tech bloggers create high resolution screenshots with descriptive annotations that convey a clear message, than look no further than Jing. What Exactly is Jing? Jing is a FREE software tool that helps you to add visuals to your online conversations – or to enhance your Powerpoint presentations. Just go […]
Getting Started with Social Media – A Small Business Checklist
August 8, 2010 by Jeff Korhan
One thing I've learned from my work with clients and my presentations to thousands of audience members in dozens of industries, is that most small business are just getting started with social media. And their concerns with using it cover a range of challenges, with an equal number of associated emotions. Mostly, they want to […]
Beta Your Small Business Innovations
August 2, 2010 by Jeff Korhan
One of the trends that has emerged in recent years is the concept of beta testing new product and service developments before they are ready for prime time. Software and technology companies in particular focus on intensive development efforts in order to release their latest technologies on a timely basis. You can do the same. […]
The Social Media Convergence Strategy
July 21, 2010 by Jeff Korhan
If you are going to achieve results for your small business with your social media networking and marketing, there is one thing that you have know. This is not a linear game where you can expect results by following a predictable formula. Nevertheless, there is some predictability in its apparent randomness that you can take […]
Real-Time Social Media Search Analytics
July 20, 2010 by Jeff Korhan
SocialMention is a a real-time search platform that can help you to monitor your small business brand or personal online presence so that you make them even better. Click to Enlarge Real-Time Search I've previously commented on Collecta and Topsy for doing real-time search. What I like about SocialMention is that it not only provides […]
Email Marketing Service MailChimp Likes Facebook
July 9, 2010 by Jeff Korhan
MailChimp continues to earn a place with small businesses as an email marketing service that is very user friendly and incredibly functionality. In less than a week they are going to step things up even more when they allow you to add the Facebook Like button to your email campaigns. Why Facebook Like for Email […]
Helping Small Businesses Embrace Social Media
July 7, 2010 by Jeff Korhan
The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%. There are some recent developments that suggest we may finally be moving closer to improving on those numbers. So, lets put on our small business hats (we wear many of them!) and take a look […]
Facebook Tips for Better Engagement
June 29, 2010 by Jeff Korhan
Today I sat in on a webinar presented by Dan Zarrella. I met Dan on Twitter during the early days when it was less crowded than now. He is a self-described – social media scientist. This basically means he is a geek among geeks! Seriously, as a non-practicing scientist myself who suffered through four […]
