Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]
What If You Could Start Fresh with Social Media?
July 12, 2011 by Jeff Korhan
For most of us, our social networking communities were randomly created – they developed organically as we learned new media. Now you have thousands of followers on Twitter and hundreds of “friends” on Facebook that you have never met. It’s a fact we all know. What if you could apply the learning you have acquired […]
Google+ and The Power of Interaction
July 8, 2011 by Jeff Korhan
Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial. Invitations were sent to prominent tech and social media influencers who then […]
Whole Lotta Sharing Going On
July 6, 2011 by Jeff Korhan
Sharing is a human activity that is driving the social web these days. Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves. Social Sharing and Social Graphs Anytime a link is shared on the social web it creates a node […]
Wajam is Social Search
July 5, 2011 by Jeff Korhan
Wouldn’t it be amazing to have immediate access to the wisdom and expertise of your friends when you need it the most? Meet Wajam – a new search engine that serves up search results from what is shared among your social networking friends. Ever since Facebook launched the social sharing Like button in April of […]
Klout is Influence
June 14, 2011 by Jeff Korhan
In the early days of modern civilization (before the Internet) – there was an expression that it’s not what you know but who you know. Back then, information, power, and therefore influence, were localized. If you were in-the-know, you had influence. And that influence could be wielded to accomplish objectives. Information is now readily available […]
How to Encourage Social Media Sharing
October 25, 2010 by Jeff Korhan
The purpose of sharing online content is to encourage interaction, engagement, and collaboration. There is an art to this form of content marketing. An effective approach is to create an enjoyable experience that is likely to lead to more sharing.
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