As Google continues to roll out their new Search, Plus Your World capabilities, there is already growing concern that they are compromising search results. Who are the most vocal objectors? Naturally, their competitors – Facebook and Twitter. Google used to have an arrangement with Twitter to index their streaming firehose of real-time data, one which Twitter […]
2012 Social Media Predictions for Mainstream Small Business
January 6, 2012 by Jeff Korhan
The maturation of the social networking channels may well prove to be the tipping point for attracting a majority of mainstream small businesses who have yet to jump into this pond. One can understand the reluctance, especially as the noise level on the social networks continues to approach the breaking point. #1 – The Quality […]
The Best of Jeff Korhan 2011
December 31, 2011 by Jeff Korhan
2011 proved to be a positive year for small business marketers – one in which social media and other forms of online marketing moved further into the mainstream. Smart business marketers have begun to realize that social is not just a layer to add to their marketing, but an essential component that has to be […]
Facebook Timeline is Your People Magazine
December 26, 2011 by Jeff Korhan
Facebook Timeline is much more than an improved interface for enhancing the user experience. The magazine style format of Facebook Timeline promises to change how Facebook is used – by creating greater awareness that every user is indeed an online publisher. When one assumes the role of a publisher, as opposed to that of a […]
Are You a Brand or a Business?
December 18, 2011 by Jeff Korhan
Social media enables brands and businesses to extend their marketing reach, thereby achieving new opportunities for interaction with followers, fans, prospects, and customers. The challenge is converting that activity into new business. This is accomplished by distinguishing the brand from the business – understanding how the dynamic of reach and interaction, and how they work […]
Google Currents and the Mobile Trend
December 14, 2011 by Jeff Korhan
This week Google launched Google Currents – a well-designed application that takes mobile to another level by bringing all of your digital magazines together into a friendly interface. As a business, your digital magazine is your blog – and Google Currents is designed to help you distribute that expertise to your target audience via their mobile device. […]
The Biggest Risk is Not Taking Any Risks
November 15, 2011 by Jeff Korhan
The headline of this article is a direct quote from an interview with Facebook CEO Mark Zuckerberg, when he addressed a group of Silicon Valley entrepreneurs. In it, he noted that some companies move too slow, and a few too fast. The challenge is to find your place in the middle. This is good advice even […]
Google+ Pages for Business Are Now Open
November 7, 2011 by Jeff Korhan
Google+ has opened the doors for creating a presence for your business. Not surprisingly, Google+ has named these business profiles as pages – just as they are known over at Facebook. However, that’s where the similarities end. Google+ Pages are Simple and Flexible At 40 million users vs over 750 million for Facebook, Google+ nevertheless […]
Optimize Facebook by Thinking Like Facebook
November 1, 2011 by Jeff Korhan
Facebook is a world distinct from the rest of the social media universe for one reason – Facebook controls Facebook. For the most part what happens in Facebook stays within Facebook, and that’s just the way they want it. Social Context and Smart Lists The interrelationships and contextual information shared on Facebook builds social context […]
Why You Should Design Your Business Around Social
October 27, 2011 by Jeff Korhan
“The social version of anything is more engaging and will outperform non-social.” That’s a direct quote from an interview with Facebook CEO Mark Zuckerberg at the 2010 Web 2.0 Summit. He noted that we are all hard-wired to connect and engage with other people. This followed his comment that “Over the next 5 years most […]
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