Very few businesses dispute the value of Facebook marketing. Why then are so many still not taking advantage of this invaluable lead generation and business relationship building tool? According to Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies – it can be complicated. It was refreshing to learn that like many of us, Amy finds […]
Are You a Social Marketing Leader?
October 10, 2011 by Jeff Korhan
Small businesses typically play it safe when it comes to marketing – fishing in the same ponds as their competitors, and typically using the same bait. This includes publication advertising, trade shows, and direct mail. Could this explain why so many small businesses are slow to adopt social media practices? What’s missing? Leadership, innovation, and […]
How the Facebook Contextual Engine Can Grow Your Business
October 9, 2011 by Jeff Korhan
Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]
Why Baby Boomers Understand Social Media
October 3, 2011 by Jeff Korhan
If you are a baby-boomer or beyond you grew up with traditional media. You understand how traditional media works. They provide entertainment or educational content (including the news) – and in exchange for their hard work you accept commercials and other forms of advertising. That’s the deal. Traditional Media You and I were trained to […]
Facebook Gets Friendlier with Smart Lists
September 20, 2011 by Jeff Korhan
If you are actively using any of the social networks, your community of friends, fans, or followers has grown beyond what you can capably manage. Google+ came up with an imaginative method for tackling this challenge with circles – which were intended to emulate our real-life social circles. These social circles can be distinct or overlap […]
Follow Me on Facebook
September 18, 2011 by Jeff Korhan
Facebook has added a new subscribers feature to personal profiles that indeed indicates they are keeping a close eye on Google+ and Twitter – and borrowing a few ideas as well. One of the advantages of strengths of Facebook is that it is personal. Business is now personal. You can no longer separate your business […]
Social Media Tips for Local Retailers
August 19, 2011 by Jeff Korhan
What is the primary goal of a local retailer? Getting people into the store. That’s what I’ve learned while doing my research for my keynote presentation next week to about 750 retailers. If you are an online business you want to drive traffic to your website because that’s your place of business. If you are […]
How To Protect Your Facebook Account from Hackers
August 10, 2011 by Jeff Korhan
Several times a month I learn that one of my friends on Facebook has been hacked. Here are some simple practices that will help to prevent that from happening, first of all make sure to check mycybersurance.co.uk where you will find tons of help. #1 – Enable HTTPS When you bookmark the URL for Facebook […]
Intentional Engagement is Your Responsibility
July 28, 2011 by Jeff Korhan
The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers. For the most part, that’s why […]
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Facebook Page Comments Go Public
Today Facebook announced new changes at their f8 conference. There is always a lot of hoopla and excitement associated with this annual event, though I’ll reserve my comments for later. My ongoing promise to you is to not just report the news – but to give you a thoughtful perspective on what it means for […]
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