If you are even moderately Internet savvy, one of your primary go-to resources for checking out a new connection is LinkedIn. While most other social media profiles and bios are abbreviated, a LinkedIn profile is intended to be thorough and complete, including both professional and personal information. The reason for this is LinkedIn’s primary source […]
How to Use Social Media to Grow Your Email Subscribers
April 14, 2014 by Jeff Korhan
During my networking at Social Media Marketing World this year I had the opportunity to talk with some of the top experts in the world about Facebook, LinkedIn, Pinterest, Google+, and more. Given their respective areas of focus, it should not be surprising that they all take a slightly different approach with their social media. […]
Relationship Selling is a Commitment Process
March 26, 2014 by Jeff Korhan
Are you familiar with the negotiating practice of asking for a commitment for a commitment. It’s an important one for building and sustaining relationships, and that makes it essential for successful sales professionals and online marketers Selling is A Series of Mini-Commitments Especially in regards to online marketing, there is often the unrealistic expectation of […]
Influencer Marketing: Shine a Light That Reflects on Your Business
February 24, 2014 by Jeff Korhan
Recently a friend who is skilled with social media marketing asked me for some help with an event that his non-profit hosts. While explaining this strategy to him I realized it does not have a name; now it does. It’s the title of this article. If you know your industry or niche well, you […]
Facebook Buys WhatsApp: 3 Lessons for Your Business
February 21, 2014 by Jeff Korhan
WhatsApp is an instant messaging service for smartphones that has over 450 million users, and it is growing globally at a rate of one million users every day. How WhatsApp operates promises to influence Facebook as much as its mobile technology. Tweet this That has lessons that can help your business ensure its relevancy moving […]
How Consistent Content Marketing Builds Your Community
February 12, 2014 by Jeff Korhan
Does the media always deliver? Maybe not always, but they do tend to show up as scheduled. That’s one of the keys to building your community with content marketing. A business chooses when it is available for serving customers. Since content marketing is designed to provide value for prospective buyers with the intent of encouraging profitable customer actions, […]
Short Form Content: The Latest Social Media Trend
January 31, 2014 by Jeff Korhan
Would you like to speed up your content creation process, while concurrently making it more relevant to your audience? While Google still loves long-form magazine style content, it is certainly better to create short form content than nothing at all. However, instead of considering short-form content a compromise, recognize it for what it is. This […]
Social Media Pay to Play: When it Makes Sense
January 19, 2014 by Jeff Korhan
One of the important social media trends for 2014 is making financial investments in the major social media networks in order to accomplish specific objectives, otherwise known as pay to play. The key is to distinguish between an investment and expenditures that deliver little future value. LinkedIn, Facebook, and Twitter are now public companies. They […]
Google+ is Content Marketing on Fire
December 30, 2013 by Jeff Korhan
Sustainable communities are often described as ecosystems in which everyone gets what they want. This explains why Google+ is steadily gaining momentum for attracting the attention of a wider audience than even Facebook, and quite possibly one that will prove to be more powerful for content marketers Over the past couple of years we’ve watched as […]
2014: The Year of Native Content
December 23, 2013 by Jeff Korhan
The evolution of content that drives social media engagement is clearly moving to a level that will test the skills and commitment of online business marketers. One reason for this is that we are no longer just working with, but also living in a world that expects content that perfectly suits their every need and […]
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