Today Google introduced some changes to how it presents you with search results. If you are a blogger, you will be especially interested in the option to select NEWS and BLOGS. (Click Image to Enlarge) What this means for those of us that have invested hundreds or even thousands or hours into our blogs is […]
Small Business Marketing Talk – #5
May 4, 2010 by Jeff Korhan
This week Small Business Marketing Talk will discuss how social media can help you improve your business in some subtle ways that that will nevertheless make a big difference moving forward. Dr Bill Dean and I met about fifteen years ago while attending a conference that focused on number of disciplines that share a common […]
How to Find Cool Social Media Tools
May 3, 2010 by Jeff Korhan
Anyone who knows me knows I am all about learning how to use these social media tools for human engagement and what may come from it. This is why I am sharing a recent experience about how I made a discovery of a tool that I am very excited about. Because in addition to the […]
The Community Marketing Mindset
May 2, 2010 by Jeff Korhan
As the owner of your business, you are the manager of a community. That community is more than your market. It is everyone that supports the efforts of your business to deliver value to those that can benefit from it. Your Community Members You logically think of your customers as members of your business community, […]
Spam Marketing
May 1, 2010 by Jeff Korhan
Have you ever carefully considered what differentiates spamming from valid and professional Web marketing? You should. Because if you are a marketer you want to be clearly remembered as a trusted professional. And lets face it, if you are a small business owner, then you are a marketer – it's unavoidable. You have to be […]
Marketing Trends on the New Social Web
April 29, 2010 by Jeff Korhan
It is truly amazing how quickly the social Web is changing – and how that is changing the business of Web marketing. Yet, if you take the time to learn the trends, you will be better equipped to maximize the results from your online marketing efforts. Here are some of the recent trends I'm noticing. […]
Win an Advance Copy of Delivering Happiness: The Zappos Story
April 28, 2010 by Jeff Korhan
As promised in an earlier post on Delivering Happiness, the new book by Zappos CEO Tony Hsieh, it is time to give away a free copy. What You Need to Do Just leave a comment and let me know what you enjoy about this blog. What have you learned that has made a difference for […]
Marketing Research and Behavior in Native Environments
April 25, 2010 by Jeff Korhan
When you observe the behavior of people in their environment, you can learn a great deal about how you can help them. Human behavior has been and will always be the essence of marketing. Your customers have challenges, aspirations, and unique ways of responding to situations. If you can observe them in their native environment, […]
Facebook LIKE is Like an Open Book
April 24, 2010 by Jeff Korhan
If you thought social media was making your life an open book, you had better fasten your seat belt because Facebook’s new features are guaranteed to take all of this ahead a full quantum leap. What I am talking about is the new Facebook LIKE button that you may be already seeing. It seems very […]
How to Brand Your Social Media Value
April 21, 2010 by Jeff Korhan
One of the early benefits of social media was being able to quickly learn what you would typically have had to wait for from traditional sources. Now that we have real time search, you can get hints of new developments within seconds of when they occurred. In this respect, we are social media. You and […]
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