Intentional Engagement is Your Responsibility

The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers.  For the most part, that’s why […]

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Google Adwords Express for Local Small Businesses

Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]

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Better Business Practices

Business consultants love to talk about best practices because it makes their job easier – and they are not alone. Many contractors, educators, and salespeople do the same. They have a few solutions that they have perfected – then they apply them to problems that may or may not fit that solution. That’s the problem. […]

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Google Sees a Web of People

Google’s VP of Social, Vic Gundotra, admits that a web of pages is nothing without the context of the people associated with them. If you have time to watch the 30 minute video, you will gain some valuable insights about Google’s future plans for their suite of services. As a marketer, you know that when […]

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What If You Could Start Fresh with Social Media?

For most of us, our social networking communities were randomly created – they developed organically as we learned new media. Now you have thousands of followers on Twitter and hundreds of “friends” on Facebook that you have never met.  It’s a fact we all know. What if you could apply the learning you have acquired […]

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Finish Any Project by Designing it into Three Stages

Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at […]

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Small Business Any Way You Like It

If you are an entrepreneur or small business owner you chose that path for several reasons – with freedom being high on your list. Ironically,  that is often one of the first things you sacrifice. Small Business Freedoms There are many types of freedoms associated with running your own business.  If you are not careful, […]

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Google+ and The Power of Interaction

Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial.  Invitations were sent to prominent tech and social media influencers who then […]

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Whole Lotta Sharing Going On

Sharing is a human activity that is driving the social web these days. Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves. Social Sharing and Social Graphs Anytime a link is shared on the social web it creates a node […]

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How to Prepare Your Business for Social Search

Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger.  It’s another great resource for you that like this blog is focused on […]

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