If you are actively using any of the social networks, your community of friends, fans, or followers has grown beyond what you can capably manage. Google+ came up with an imaginative method for tackling this challenge with circles – which were intended to emulate our real-life social circles. These social circles can be distinct or overlap […]
Follow Me on Facebook
September 18, 2011 by Jeff Korhan
Facebook has added a new subscribers feature to personal profiles that indeed indicates they are keeping a close eye on Google+ and Twitter – and borrowing a few ideas as well. One of the advantages of strengths of Facebook is that it is personal. Business is now personal. You can no longer separate your business […]
Social Sharing with QR codes
September 13, 2011 by Jeff Korhan
Today I had a conversation about QR codes with a realtor. She had heard that QR codes weren’t going to last – that they weren’t worth the effort. If that is your understanding too, read on and I believe you will change your mind. Will QR codes still be relevant 5 years from now? Nobody […]
5 Best Practices for a Successful QR code Marketing Campaign
September 12, 2011 by Jeff Korhan
Are you wondering how to use QR codes to enhance your marketing? This article (now updated) first appeared in Social Media Examiner where I am a regular contributor. It’s another great resource to help you with your small business marketing. Why QR codes? QR and other two-dimensional (2D) codes can be readily integrated into your current […]
5 Reasons for Using a Blog Post Template
September 11, 2011 by Jeff Korhan
What comes to mind when you hear the word template? For most people, its the thought of following a cookie-cutter formula that practically ensures the creation of mediocre work. On the contrary, using a template reminds you of the essential components that most reliably produce your best work – and more readily help you to […]
Are You Marketing Like a Teenager?
September 7, 2011 by Jeff Korhan
When it comes to marketing it pays to be a student of human behavior – especially with those human beings that you consider to be your ideal customers. Nevertheless, learning as much about people in general will go a long way towards making your small business marketing more effective. I recently learned a few things […]
Write a Letter
September 6, 2011 by Jeff Korhan
The most effective marketing tactics are uncommon. This is why the now uncommon practice of writing and sending physical letters can make your marketing more real, distinctive, and memorable. During our long holiday weekend here in the United States I decided to step back from my business and take the time to consider what have been […]
TinyLetter Simplifies Email Newsletters
September 1, 2011 by Jeff Korhan
Today MailChimp acquired TinyLetter to provide email newsletters capabilities for anyone that can send an email. Seriously, it’s that easy. Want proof. Notice how they get you started by having you select your username – which then becomes the sign-up URL for your newsletter. In other words, one step at a time. Oh, and like […]
What is Your Marketing Key Note?
August 31, 2011 by Jeff Korhan
The night before my keynote presentation to independent retailers this past weekend, I was testing and preparing the final details for the next morning. Just before knocking off for the evening I decided to clean up my blog reader. That’s when I discovered some new research that reinforced the key note or point of my […]
Ask Your Customers the Tough Questions
August 28, 2011 by Jeff Korhan
What is the most valuable, and and yet underutilized resource in your business? For most small businesses, it is your customers – and what they will tell you if you ask them properly. If you believe this to be true – as I do, then the challenge is determining the best questions to ask them […]
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