Small businesses typically play it safe when it comes to marketing – fishing in the same ponds as their competitors, and typically using the same bait. This includes publication advertising, trade shows, and direct mail. Could this explain why so many small businesses are slow to adopt social media practices? What’s missing? Leadership, innovation, and […]
How the Facebook Contextual Engine Can Grow Your Business
October 9, 2011 by
Facebook is building a contextual search engine that will readily tell your story and connect you with new social and business opportunities. However, you have to make the effort to learn how to give it the information that it needs to help you. While it may seem that your Facebook experience is determined by Facebook, […]
Why Being Wrong is Right for Business
October 4, 2011 by
Businesses work very hard at being right in order to attract more business – and so do their competitors. If everyone is right there is no differentiation – and no sale. A better strategy is being wrong to be right. Trust Wins Customers Your marketing has to resonate with your audience at an emotional level. […]
Get to Know Your Marketing Angels and Demons
October 2, 2011 by
When you are creating marketing content for your small business there is a demon on one shoulder and an angel on the other. The challenge is determining how that devil is working against you – and the angel for you. In other words – what do they represent when it comes to your creative process […]
How to Lose a Prospect at Hello
September 28, 2011 by
Today I was reading the bio of a guest blogger who helps small businesses with their social media marketing. That happens to be what I do too, so I clicked on the link to their site to learn more. The very first line of the most recent blog post was a query to those working […]
Working with Rejection
September 25, 2011 by
Learning to accept rejection is a bad policy. Learning from rejection is a practice that could prove to be highly valuable to your small business marketing efforts. If you are a marketer, you know about rejection. On the surface rejection seems to be the worst response you could get to your marketing efforts. Rejection is […]
Facebook Page Comments Go Public
Today Facebook announced new changes at their f8 conference. There is always a lot of hoopla and excitement associated with this annual event, though I’ll reserve my comments for later. My ongoing promise to you is to not just report the news – but to give you a thoughtful perspective on what it means for […]
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