The Biggest Risk is Not Taking Any Risks

The headline of this article is a direct quote from an interview with Facebook CEO Mark Zuckerberg, when he addressed a group of Silicon Valley entrepreneurs. In it, he noted that some companies move too slow, and a few too fast. The challenge is to find your place in the middle. This is good advice even […]

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Call Me – Going Beyond Social Media

Today Google announced that they are providing 24/7 live phone support for Google apps customers. This is great news for those of us that have not taken advantage of the full suite of Google apps services because we were not comfortable betting the future of our business on a faceless company. Are you unknowingly doing […]

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Planning for Mobile with 20/20 Hindsight

Those of us who did not grow up with mobile technologies have an advantage. Before mobile we did something that is not now a common practice.  We planned. Even as digital technologies emerged, we continued to plan to assuage the high costs of using the technology. So, notwithstanding the serendipitous benefits of mobile, we learned […]

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Why Real Time Business Blogging is Cool

Blogging has been around for the better part of a decade from some – and more than half that for many of the rest of us. At the BlogWorld Expo last week we learned from a Technorati survey that the majority of bloggers are hobby bloggers.  Only 13% classified themselves as entrepreneurs who blog to […]

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QR codes Make Emotional Connections

QR codes are effective for bringing virtually any form of digital content to people via their mobile devices – and for the most part, that is how they are commonly used. One of the most effective applications of these 2d codes is making a human experience portable, such that it can be easily shared.  One […]

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QR Code Customization and Branding

As QR codes gain increased acceptance, customizing and branding will enhance their value for your business. Customization of QR codes is ideally accomplished by skilled designers – with that investment ranging from hundreds to thousands of US dollars. Clearly, this is out of the reach of most small businesses.  One alternative is Unitag – a […]

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Google+ Pages for Business Are Now Open

Google+ has opened the doors for creating a presence for your business. Not surprisingly, Google+ has named these business profiles as pages – just as they are known over at Facebook. However, that’s where the similarities end. Google+ Pages are Simple and Flexible At 40 million users vs over 750 million for Facebook, Google+ nevertheless […]

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Let Your Customers Own Your Brand

There is nothing more important to branding than the customer and what they have to say. Traditionally, companies have filtered the conversations surrounding their brands. This is a tactic that gives the customer a reason not to trust your company. The reality is that customers today will be heard. They have many opportunities for accomplishing […]

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Optimize Facebook by Thinking Like Facebook

Facebook is a world distinct from the rest of the social media universe for one reason – Facebook controls Facebook. For the most part what happens in Facebook stays within Facebook, and that’s just the way they want it. Social Context and Smart Lists The interrelationships and contextual information shared on Facebook builds social context […]

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The Biggest Social Media Risk

We all know the excuses for not using social media – not being very good with technology, not enough time, and not willing to be that visible. Of course, there are many more reasons why small business are not taking advantage of the opportunities that social media offers them. What’s the biggest risk with regards […]

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