You have either knowingly or unknowingly grown your business thus far by focusing on a specific marketing driver. There are as many ways to market a business as their are business. To show you how social media works to extend what is working for you now, lets take a look at two classic business growth […]
Small Business Marketing Talk – #2
April 12, 2010 by Jeff Korhan
This is the second post in the Small Business Marketing Talk series that aims to provide you with examples of how other small businesses are using social media to achieve practical results. My intent is to profile an actual small business so that you can learn from one of your peers. The idea is to […]
A Typepad Blog Resource for Smarties
It is no secret that I am an advocate for the Typepad blogging platform. While I have many reasons for this that I plan to discuss through my ongoing Typepad vs WordPress Series, the foremost one is that when you are running a small business, your focus should be on your business, and blogging with […]
Facebook Tips You Should Know
Here are a few Facebook tips we were talking about today that will make for some light reading on a this Friday afternoon. Facebook Uses a BFF Meter In a recent update, Facebook took the liberty of keeping the flow of your friends' news to a manageable level. I'm not sure if its to keep […]
Show Google Some SEO Love
Google has been on a tear. In the last year they have: Added Google Profile Enhanced Google Local Launched Google Social Search Introduced Google Wave and Google Buzz And just this week, they have ramped up Google Apps with Google Marketplace I'm sure most people are taking a wait and see approach to much of […]
Using Google Alerts More Effectively
Google Alerts are an invaluable tool for monitoring your online presence or a very specific topic. The most common use of Google Alerts is staying on top of the Web presence of the most important person in our lives – ME! And on this increasingly humanized Web, that is certainly a recommended practice to […]
Fearless Social Media Marketing
Tomorrow We'll Be Better This quote by Google co-founder Sergey Brin says it all. "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the […]
The SEO Paradox of Blogging
Unlike traditional marketing, it's Free! Today I had a conversation with a new client that gave me some insights into why there is resistance to blogging as a means for being findable on the Web. How Good Can It Be If It's Free Our Western society tends to associate value with a price tag. We […]
Get to Know the New Google
Google is Much More Than Search Google is proving again and again that they will continue to be a force on the Web. As a small business owner, I tend to cheer for entrepreneurs and small businesses, not behemoths like Google. However, as this Web continues to evolve, Google is proving they are very capable […]
My 27 Favorite Blogging Tips
Ideas, Organization, and Writing (1-13) Links and Tags (14-19) Comments and Community (20-27) Don't force an idea. If it's not happening, that idea is not ready. Move on to another. Trust yourself and the idea will come. Shorter is always better. This means titles, sentences, paragraphs, and the entire post. The more you work at […]
