Your markets are changing. Are you doing anything to measure these changes? Most of you have heard the story about how small changes go unnoticed until it’s too late. It’s a (made-up I hope!) story about a frog that is in a pot of water and the heat is slowly turned up in small increments. The frog acclimates and adjusts to these subtle changes in his environment until the water approaches a boil and the frog is… well, you get the idea – caught by surprise. As marketers, many of us are like the frog. We ignore changes in our markets until it’s too late. Then we have to make expensive and sometimes radical adjustments to salvage the future of our businesses. Please take a few moments every few months to survey your markets, especially your loyal customers that will tell you the truth.
How Do You Know Your Market is Changing?
February 1, 2007 by Leave a Comment