Make it Simple, Strong, and Social. Blogging is the most powerful marketing tool available to any business marketer today – without exception. It is the great equalizer. Whatever you do well, it amplifies it. And unlike your other social media networks, you own the content you create. That is why it is also your legacy. […]
How to Simplify Your 2010 Planning and Collaboration
Make a list. Simple. Or is it? In this time of new media augmented reality, it is easy to go gaga over what technology can do for you. Before you know it, you are so wrapped up in a loop of systems you forget the basics that got you here, namely, the venerable to-do list. […]
Social Media Ideas for Managing a Snowstorm
Here's how I would use social media if I were a snow plowing contractor. This is a business where safety is paramount. Phrases like "zero-tolerance" are used to establish the level of service customers expect to keep their facilities safe – and their legal teams idle. I should first note that I owned a snow […]
Small Business Trends for 2010 – Part 3 of 3
If you are new here, this is the third post in a series. Here is the leading post on Small Business Trends for 2010. And here is the previous, or 2nd post in the series on Collaborative Markets. Sustainable Communities Organizations of people are evolving from exclusivity to inclusiveness. This creates more sustainable communities […]
Proof We are Not Overly Connected
Do you get a response to all of your emails, Tweets, and Facebook posts? How about 50%. That is a more accurate estimate, isn't it? Do I hear 25%? You know what I'm talking about. As many of us give our perspectives on the high points of 2009, as well as the trends we see […]
What is Collaboration?
To work together, cooperate, join forces, unite. Yesterday I elaborated on collaboration, the second of three trends for small businesses for 2010 that are being encouraged by a variety of converging influences, with social media being one of them. I’ve been wondering if we can harness the power of these converging influences by uniting the […]
Small Business Trends for 2010 – Part 2 of 3
If you are new here, this is the second post in a series. Here is the leading post on Small Business Trends for 2010. Collaborative Markets Markets are no longer about selling to buyers, but collaborating with them to develop better and more sustainable solutions. Who would have thought that markets would become more about […]
Small Business Trends for 2010
The Trends in a Nutshell No. 1: Human-Centric Businesses Business used to be about companies. Now its about people. No. 2: Collaborative Markets Markets are no longer about selling to buyers, but collaborating with them to develop better and more sustainable solutions. No. 3: Sustainable Communities Organizations of people are evolving from exclusivity to inclusiveness. […]
The 100% Solution
When was the last time you considered how you can deliver a perfect solution for your customer? While this is a lofty goal that you may never achieve, it is possible. And having the intention alone makes it that much more attainable. Thoughts do have a way of attracting more thoughts that can manifest into […]
Getting Comfortable with Authenticity
Show me what you can do? These words are typical of what you may hear from a coach, your boss, or a prospect and customer. These words are intended to reveal what makes you worth being a member of a team, a community, or an organization. This is the foundation that shapes your personal brand. […]
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