It looks like we are seeing more leadership for paid content on the social Web. Some of the Players The Wall Street Journal set the the bar when they elected to charge readers for a complete read of some of their articles. And I'll admit that after having to go to the library to get […]
How to Be Where People Are Looking
on the Web for companies like yours. You may be thinking, yes, but that is easier said than done. Hold that thought, because a "yes, but" mindset is exactly what will get your business found. Here's how it works. Think Like Most People Before you can apply the principles of Search Engine Optimization (SEO) to […]
The Power of Location and Time Search
Space-Time Events Scientists will tell you that everything can be defined as a "space-time event." It's pretty remarkable really. Everything can be unequivocally separated from its categorical look-alikes according to the real estate it occupies at a particular point in time – that's it, just two variables! So, if you can just zoom in on […]
There's an App for This
and you can get it for Free! This is what the button will look like, only a heck of a lot smaller. To get it, just search for Jeff Korhan at the app store. What's The Benefit Once your phone completes the initial download, you will always have the 25 most recent posts, regardless of […]
The Craziest Rules of Social Media
are the ones that work. Here are my favorites, and why they work so well. 1. Share personal stories about your life with complete strangers. You can't just talk about authenticity; you have to reveal it. This is the only way you will build a fan base for your blog or social media pages. This […]
Got Time for Social Media
Or would you rather let the most revolutionary marketing opportunity you will ever witness pass you by? Investing Your Time Someday I should make a list of the certainties I have learned from 30+ years of business experience. One of them is that a customer will adjust their budget upward to make a purchase when […]
You Would Think
ESPN would create their own social media channel. The Sporting Community Last night I was half-working and half-watching the college football National Championship. I may have fully watched the game if I had someone to share the experience with. My thoughts drifted to my sports fanatic friends in other cities who I knew were watching […]
Do You Have a Social Media Callback?
"A girl phoned me the other day and said….. Come on over, there's nobody home. I went over. Nobody was home." Rodney Dangerfield Rodney was the master of the callback. What's a callback? A simple word, phrase, or sound that is clearly identified with you – and only you. And what was Rodney's callback? […]
Before You Drink the Social Media Kool-Aid
Build a Great Bio that is a Clear Statement of Your Purpose: What You Do, Who You Do it For, and How they Benefit. Thanks to people like me who have been pounding the drum, a new segment of marketers are ready to jump head-first into the social media networks. I encouraged exactly that in […]
How To Make Your Blog Better
Be Memorable. How do you do that? Take Inventory Take Risks Take Action Taking Inventory Take inventory of what you do well. Mine the skills that have always worked for you. Then show us how you do it. Most of us underestimate what we do well. I suggest you overestimate yourself. Why? What you do […]
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