I have a feeling that the new book (due out tomorrow) by Zappos CEO Tony Hsieh: Delivering Happiness: A Path to Profits, Passion, and Purpose is going to change how a lot of us think about this idea of happiness and its relevance to business success. Tomorrow I'll cover why this idea of happiness in […]
Why Small Business Trends Matter
June 5, 2010 by Jeff Korhan
If you expect to be relevant in the small business community tomorrow, it is essential that you study the trends in the small business environment today. This means you have to apply critical thinking to everything that is happening around you, and especially on the trends associated with this social Web. The social Web is […]
Double Dutch IS Foursquare for Conventions and Events
June 3, 2010 by Jeff Korhan
A few months ago I wondered if location-based (LB) platforms like Foursquare could be used to maximize engagement at conventions and other events. It turns out I was not alone. Meet Double Dutch – “The only white label, location-based iPhone app.” Note: Due out this summer is an HTML5 app that will allow use of […]
Why You Should Trust the Social Networks
June 2, 2010 by Jeff Korhan
Really, what is this thing we call social media? Be honest; have you ever heard two people offer up the the same definition? The responses you receive will undoubtedly be sprinkled with descriptors that include: Influence Authority Authenticity Transparency Sharing Community Collaboration Connections Friends Followers Interaction Engagement Trust Technology Technology That last one doesn't seem […]
Inhabiting a Social Media Territory
June 1, 2010 by Jeff Korhan
Having a primary channel on the social Web where you focus your existence is often referred to as a social media hub. The idea of a hub is one that anyone can quickly grasp. It is valid from the standpoint of building an effective strategy, yet it is lacking when it comes to the human […]
Consistent Social Networking Sells
May 31, 2010 by Jeff Korhan
Oops! I used the word sells within the context of social media. I should duck before the social media gurus take a shot at my indiscretion. How dare I use that word on the sacred social media grounds? It is interesting how this word elicits a response from most people, and often a negative […]
Garden Center Blog Ideas
May 29, 2010 by Jeff Korhan
This morning my wife and I finally got around to visiting several garden centers to get our vegetable and flower gardens happening. Indeed we are slightly behind schedule, but up until now our son's high school graduation has been the top family priority. A Vancouver Garden Center – (click to enlarge) Our experience at all […]
The Emerging Intersection of Social Search
May 27, 2010 by Jeff Korhan
My high school drivers education teacher was passionate about safe driving. I'm sure he would be pleased to know that over 30 years later I cannot drive through an intersection without thinking about him. Why? Because his number one rule was that you NEVER change lanes at an intersection. Better to stay in your lane […]
The Business Paradox of Facebook Privacy
May 26, 2010 by Jeff Korhan
Soon you will be able to get a first hand-look at the new Facebook privacy enhancements that were announced today. And you will discover that not much has changed. They are just playing ball so that you will stick around to support this burgeoning social search engine that you are helping them to create. A […]
Small Business Marketing Talk – #7
May 25, 2010 by Jeff Korhan
This week’s Small Business Marketing Talk is a slight departure form the norm. Why? Because my interview with this particular green industry company produced more insights than I can cover here today, and because we will be getting together later this summer. I’ll circle back to do a sequel at that time, and I hope […]
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