MailChimp continues to earn a place with small businesses as an email marketing service that is very user friendly and incredibly functionality. In less than a week they are going to step things up even more when they allow you to add the Facebook Like button to your email campaigns. Why Facebook Like for Email […]
Helping Small Businesses Embrace Social Media
July 7, 2010 by Jeff Korhan
The adoption rate of new media by small businesses is still, by any measure, much closer to zero than 50%. There are some recent developments that suggest we may finally be moving closer to improving on those numbers. So, lets put on our small business hats (we wear many of them!) and take a look […]
Small Business Marketing Talk – #8
July 6, 2010 by Jeff Korhan
This issue of Small Business Marketing talk is an example of how social media can work to bring people together to accomplish practical business objectives. In this example, it just so happens that one of the participants is me. Cultivating Relationships and Business Ventures Chris Heiler is a green industry professional that I met about […]
Kids Want Social Content Too
July 5, 2010 by Jeff Korhan
Facebook is Dying Recently, my daughter matter-of-factly suggested Facebook was dying. OMG, is she crazy, I thought? Given that she is an honors marketing student at Indiana University, and a member of The Facebook Generation, I tend to pay attention to what she has to say about this arena where I focus my business efforts. […]
Personal Experience Drives Your Small Business
July 2, 2010 by Jeff Korhan
Yesterday I gave a presentation on social media networking and marketing to a group of real estate professionals at their regional conference here in Chicago. As I try to do as much as possible when I am speaking, I stayed a while longer after my presentation to learn more about the association and these specific […]
Reaching Out for Small Business Success Stories
June 30, 2010 by Jeff Korhan
Curation One of the new buzzwords in the social media circles is curation. To a great extent, that is what I do. I read upwards of 50 blog posts every day and then comment on what is relevant to the business success of entrepreneurs and small business owners like you. And from time to time […]
Personalize Your Small Business Marketing
June 27, 2010 by Jeff Korhan
Your message on this social Web will always be more interesting, and therefore, more memorable when it is embedded within a personal story. It certainly works for me as a professional speaker, as this is the number one comment I hear from my audiences – “loved the stories and practical examples.” And it works the […]
Why Flickr Will Not Flameout for Small Business Marketers
June 24, 2010 by Jeff Korhan
In addition to to the recent improvements this week at Flickr that make for a superior user experience, there are other reasons why photos will continue to hold their own on this social Web. Flickr Facelift The most noticeable improvement on Flickr is that the images are now 30% larger. It really makes for a […]
Collaborative Communities Work
June 22, 2010 by Jeff Korhan
When you allow a community to work together to solve problems, you get a better result because they are self-motivated to develop collaborative solutions. My 18 year-old is working two summer jobs – one as a lifeguard at the local pool and another as a "model" for an outlet of a national retail clothing company. […]
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10 Blog Commenting Strategies
Here are 10 simple blog commenting strategies that will help you to reach out and release your commenting genius. These strategies offer valuable benefits for moving out of the shadows by sharing a few words on your favorite blogs that will help you to better engage with your communities. 1. Introduce Yourself – Bloggers are […]
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