When you listen to your customers and apply your expertise to give them what they don’t even know is possible, you create opportunities for breaking out of competitive situations where your work is the logical choice. That’s was my experience with Jefferson Pasqual and 99 Designs.
Free, Freemium, and Space Oddities
May 12, 2011 by Jeff Korhan
Consumers now determine value. Social media gives them a voice and they use it to express themselves. My hunch is that once travelers recognize wi-fi can be provided during air travel, they will expect it – and for free.
Build Customer Loyalty Into Your Business Structure
May 9, 2011 by Jeff Korhan
Successful companies understand that service is not something you do to your customers – but with them. You only need to look to Apple and Zappos for clues for how this can work for your business.
3 Social Media Responsibilities for Every Business
May 1, 2011 by Jeff Korhan
Every business is responsible to its customers and the communities they serve. Now that the social web is the central place where we all go to find solutions to all kinds of problems, there is an expectation of every business being there – ready, willing, and capable of providing solutions for your current and future customers.
Use The Way You Were Before Social Media to Your Advantage
April 28, 2011 by Jeff Korhan
Small businesses are so overwhelmed with social media that they are paralyzed with respect to either getting started – or maintaining forward progress. The solution to this is simple – go back to the way you were. Capitalize on what worked to grow your business before social media.
The Science of Social Media – It's in the Omelette
April 27, 2011 by Jeff Korhan
When it comes to getting better results with your social media networking and marketing, there simply is no scientific formula. There is only you and your best effort – using your business experience and willingness to experiment with one variable at a time – while trusting your gut about what is right for you business.
3 Reasons Why the Best Engage
April 22, 2011 by Jeff Korhan
Everyone has a voice today, and this includes every single person you have every come into contact with. One chance encounter can make a difference, either positively or negatively. The best know it all depends on the nature of your engagement – or not.
Introducing Facebook Studio – A Learning Lab for All Marketers
April 19, 2011 by Jeff Korhan
Facebook recently launched Facebook Studio, a community site that seeks to serve the mutual needs of Facebook, media agencies, and small business marketers like you and me. Facebook Studio is resource that will help you to do this on the most active website in the world – one where your future customers are hanging out.
The Yoga of Small Business Marketing
April 17, 2011 by Jeff Korhan
The purpose of yoga is to unify the body, mind, and spirit. When this happens life tends to go your way – you are happy and that spreads to those around you. When you take 5 actions to achieve yoga with your marketing, everyone will be happier – you and your customers.
Friends, Followers, Fans, Likes, and Recommendations
April 14, 2011 by Jeff Korhan
Personal recommendations are the holy grail of networking. If you make a recommendation you are validating that person, company, or product. Google +1 is asking you to do exactly that, which is why it may prove to be a social networking game-changer.
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