Email Marketing Done Right

August 14, 2011 by

When used well, email marketing is one of the most powerful and reliable methods for delivering valuable information to a distinct audience – one that asked for it. Email Favors the Better Marketers What I like most about email marketing is that it favors the better marketers – those that greatly respect their subscribers. Today, […]

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Are Phone Calls a New Marketing Trend?

August 9, 2011 by

Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common.  That’s what you notice on the surface. However, taking a deeper look reveals many differences among them, including their location, years in business (1st, 2nd, and 3rd generation), product mix, competition, […]

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3 Best Practices for Generating Reliable QR Codes

August 7, 2011 by

Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]

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3 Types of Authenticity

August 4, 2011 by

Authenticity is one of those qualities that is not easily defined. It would be more accurate to state that authenticity is defined by different people in different ways – at least that has been my observation. For quite some time we have been talking about authenticity here on the social networks.  And this week at […]

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Why Should We Hire Your Company?

August 3, 2011 by

Can you readily provide specific, quantifiable, and relevant evidence that justifies hiring your company? Surprisingly, most companies cannot – not really.  They offer up intangibles such as great customer service, longevity in business, and things of this nature. When you consider how much work goes into attracting new business, doesn’t it make sense to be […]

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Intentional Engagement is Your Responsibility

July 28, 2011 by

The social web is a big place that is only getting bigger and more complex. Now is a good time to reign it in to more effectively engage and accomplish your personal and small business objectives. Every day we all associate with a few more friends, fans, and followers.  For the most part, that’s why […]

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Google Adwords Express for Local Small Businesses

July 26, 2011 by

Yesterday Google launched Adwords Express for local small businesses. This video that Google created to promote Adwords is not necessarily instructional, but it is entertaining – and should serve as a wake-up call to local small businesses who are relying on traditional methods to generate leads. Your Local Small Business Indeed, there are many small […]

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Start with Listening to Your Customers

July 19, 2011 by

Listening is the foundation of all successful relationships. And business has always been about relationships – now more than ever.  So, why are small businesses confused about where to start with social media? My hunch is it is that word marketing.  Traditional marketing is push marketing – something along the lines of buy my stuff […]

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Paid to Speak

July 15, 2011 by

If you are creating quality content for your community, you will enhance its value by sharing it in as many forms of communication as possible – both online and offline. One possibility is to speak publicly at events in your industry. While you may be reluctant to present in front of a live audience, the honor […]

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What If You Could Start Fresh with Social Media?

July 12, 2011 by

For most of us, our social networking communities were randomly created – they developed organically as we learned new media. Now you have thousands of followers on Twitter and hundreds of “friends” on Facebook that you have never met.  It’s a fact we all know. What if you could apply the learning you have acquired […]

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