While social media is becoming part of the fabric of our personal lives, it is far from mainstream when it comes to mainstream businesses. You may be surprised to learn that percentage of businesses NOT using social media is much greater than those that are. Actively using social media does not mean you have a […]
Using LinkedIn to Attract Business
November 15, 2012 by Jeff Korhan
LinkedIn can help you accomplish multiple business objectives, from attracting business leads, to recruiting new talent, and discovering potential opportunities for partnering. Attraction is Alignment To get what you want in business today you need to consider the expectations of your target audience. If you are looking for talented recruits you need to know what they […]
Content Marketing Choice-Making
November 11, 2012 by Jeff Korhan
The creation of abundant online content necessarily encouraged content curation, the practice of sifting through it to then share only the information that is most relevant to respective communities. Always on RSS feeds allow for easily filtering content by selecting the best sources to include in curated streams. While there is value to this type […]
3 Ways Content Marketing Makes Every Business Better
October 26, 2012 by Jeff Korhan
One of the reasons many businesses do not create and publish online content to serve their communities is the assumption it has already been done. This false assumption ignores the fact that most problems are chronic and original perspectives are the only way to slowly break them down to develop sustainable solutions. There are 3 […]
The Social Global Internet [Infographic]
October 21, 2012 by Jeff Korhan
One of the best ways to understand the future of the Internet is to study its past. The Internet was built to connect multiple computers so that they could communicate. That is built-in social. Of course, as more and larger computers were connected, search became a driving force for helping people discover what they were […]
Selling With Social
October 18, 2012 by Jeff Korhan
Social media is media that happens to be social. To use it well it’s necessary to think like a media company, such as NBC, ESPN, or HBO. All of these companies manage multiple networks or channels that collectively represent their business brand for a socially influenced community. Once you develop that essential mindset you are equipped to […]
QR codes Save Lives
October 2, 2012 by Jeff Korhan
There are many who are quick to dismiss what they do not understand well, and this certainly applies to the QR code. QR codes are much more than a means for connecting the virtual and physical worlds. They are mobile triggers that are portable, and therefore shareable. Consider what would happen if you could unify […]
Google for Authors Simplified
September 21, 2012 by Jeff Korhan
One of the best search features to come along in a while for authors of original content is Google Authorship – one that is not particulary well known outside of tech circles. About Google Authorship This week I received an email from Google about Google Authorship that suggests they are hoping to take it mainstream. […]
When Users are Not Customers
September 16, 2012 by Jeff Korhan
The Ideal User Experience Google’s mission is to deliver the most relevant results for ANYONE performing a search within their platform. Google knows their customer. It’s any person doing a search query, regardless of whether that search is for business or personal reasons. When Google focuses on providing the best user experience, they are equally […]
LinkedIn Pages Like Facebook and Twitter
September 10, 2012 by Jeff Korhan
LinkedIn is making some smart moves to personalize LinkedIn Company Pages, effectively creating a look and feel that is much like that of a Facebook page, while also respecting the professional culture of LinkedIn. Personal is the New Professional People do business with people first, and then with the companies that stand behind them. The […]
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