Facebook is Dying Recently, my daughter matter-of-factly suggested Facebook was dying. OMG, is she crazy, I thought? Given that she is an honors marketing student at Indiana University, and a member of The Facebook Generation, I tend to pay attention to what she has to say about this arena where I focus my business efforts. […]
Personal Experience Drives Your Small Business
July 2, 2010 by Jeff Korhan
Yesterday I gave a presentation on social media networking and marketing to a group of real estate professionals at their regional conference here in Chicago. As I try to do as much as possible when I am speaking, I stayed a while longer after my presentation to learn more about the association and these specific […]
Reaching Out for Small Business Success Stories
June 30, 2010 by Jeff Korhan
Curation One of the new buzzwords in the social media circles is curation. To a great extent, that is what I do. I read upwards of 50 blog posts every day and then comment on what is relevant to the business success of entrepreneurs and small business owners like you. And from time to time […]
Personalize Your Small Business Marketing
June 27, 2010 by Jeff Korhan
Your message on this social Web will always be more interesting, and therefore, more memorable when it is embedded within a personal story. It certainly works for me as a professional speaker, as this is the number one comment I hear from my audiences – “loved the stories and practical examples.” And it works the […]
Why Flickr Will Not Flameout for Small Business Marketers
June 24, 2010 by Jeff Korhan
In addition to to the recent improvements this week at Flickr that make for a superior user experience, there are other reasons why photos will continue to hold their own on this social Web. Flickr Facelift The most noticeable improvement on Flickr is that the images are now 30% larger. It really makes for a […]
Social Media Observations
June 23, 2010 by Jeff Korhan
One of the challenges for those of us that help others with their social media work is meeting them where they are. These personal observations are as relevant for beginners as they are for the rest of us. There are Few Social Media Experts It's one thing to call yourself an expert, and another to […]
Collaborative Communities Work
June 22, 2010 by Jeff Korhan
When you allow a community to work together to solve problems, you get a better result because they are self-motivated to develop collaborative solutions. My 18 year-old is working two summer jobs – one as a lifeguard at the local pool and another as a "model" for an outlet of a national retail clothing company. […]
New Facebook Tips
June 16, 2010 by Jeff Korhan
Here are a few Facebook tips that I have learned about in the last couple of weeks. All of them may save you a gigantic headache someday if things go …well, the way things tend to go on the largest social network on the Web. Back-Up Your Contacts Most of us know that we can […]
Blog and Article Writing Breakthroughs
June 15, 2010 by Jeff Korhan
Why is it that writing a short article or blog post can sometimes become an agonizingly frustrating process? There are only two reasons for this: Fear and Desire. Fear and Desire You are either thinking that your writing won't be good enough, or you are trying too hard to make it a work of art. […]
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10 Blog Commenting Strategies
Here are 10 simple blog commenting strategies that will help you to reach out and release your commenting genius. These strategies offer valuable benefits for moving out of the shadows by sharing a few words on your favorite blogs that will help you to better engage with your communities. 1. Introduce Yourself – Bloggers are […]
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