Finish Any Project by Designing it into Three Stages

July 11, 2011 by

Any project you can think of can be designed and more readily finished by recognizing that it has three essential stages – a beginning, middle, and an ending. Whether you are writing an article, cleaning out the garage, or starting a new business, you intuitively know this to be true. Logically, most folks start at […]

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Small Business Any Way You Like It

July 10, 2011 by

If you are an entrepreneur or small business owner you chose that path for several reasons – with freedom being high on your list. Ironically,  that is often one of the first things you sacrifice. Small Business Freedoms There are many types of freedoms associated with running your own business.  If you are not careful, […]

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Google+ and The Power of Interaction

July 8, 2011 by

Google+ is Google’s latest attempt to build a social networking site that will rival Facebook – and their initial efforts suggest they are likely to meet with some measure of success. Launched just a week ago, Google+ is still in a limited trial.  Invitations were sent to prominent tech and social media influencers who then […]

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Whole Lotta Sharing Going On

July 6, 2011 by

Sharing is a human activity that is driving the social web these days. Thus, it is one that deserves your attention if you expect to be relevant in the communities you engage with and your business serves. Social Sharing and Social Graphs Anytime a link is shared on the social web it creates a node […]

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Wajam is Social Search

July 5, 2011 by

Wouldn’t it be amazing to have immediate access to the wisdom and expertise of your friends when you need it the most? Meet Wajam – a new search engine that serves up search results from what is shared among your social networking friends. Ever since Facebook launched the social sharing Like button in April of […]

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How to Prepare Your Business for Social Search

July 4, 2011 by

Is your business ready for social search? In this article I’ll reveal what you need to know and what you need to do to prepare for social search. This article (now updated) first appeared in Social Media Examiner where I am a guest blogger.  It’s another great resource for you that like this blog is focused on […]

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Google Gives Authors of Original Content the Spotlight

June 28, 2011 by

“We know that great content comes from great authors, and we’re looking closely at ways this markup could help us highlight authors and rank search results.” This is a quote from Inside Search – the official Google Search blog. Originality is Art Authors are artists.  They provide unique perspectives that make online content worth reading, […]

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Quality Online Content is Not Enough

June 27, 2011 by

“It’s not enough.  Sorry, it’s just not enough.” This is a quote from a video by SEOmoz – a top SEO blog.  The 10 minute video would not embed well, but you can watch it here. It’s a true commentary that speaks to the fact that being relevant for search engines now demands much more […]

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Your Interactive Expertise Distribution Site

June 26, 2011 by

A blog is an interactive site that distributes expertise to a community. Just don’t call it a blog, because that term may no longer be relevant. What comes to mind when you hear the words blog or blogging – a string of random thoughts or a well-crafted piece of content that helps a specific community to […]

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Free is Free – or It’s Not Free

June 22, 2011 by

When you treat your friends and advocates as customers, some will become customers. Those that don’t may spread your message to future buyers. The old model is treating customers like royalty, while encouraging others (via marketing) to become customers so that they can enjoy the same preferential treatment.  The web in general, and social media […]

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