When it comes to marketing it pays to be a student of human behavior – especially with those human beings that you consider to be your ideal customers. Nevertheless, learning as much about people in general will go a long way towards making your small business marketing more effective. I recently learned a few things […]
Write a Letter
September 6, 2011 by Jeff Korhan
The most effective marketing tactics are uncommon. This is why the now uncommon practice of writing and sending physical letters can make your marketing more real, distinctive, and memorable. During our long holiday weekend here in the United States I decided to step back from my business and take the time to consider what have been […]
Ask Your Customers the Tough Questions
August 28, 2011 by Jeff Korhan
What is the most valuable, and and yet underutilized resource in your business? For most small businesses, it is your customers – and what they will tell you if you ask them properly. If you believe this to be true – as I do, then the challenge is determining the best questions to ask them […]
It’s Only a Matter of Time
August 23, 2011 by Jeff Korhan
Years ago we used to joke about not knowing how to program our VHS recorders. Eventually the pain of missing our favorite television programs forced us to learn. That piece of technology was for entertainment. Now technology has become essential to running a smart business. One of those technologies is web marketing, which includes social […]
How Giving Your Customers Your Best Energizes Your Business
August 22, 2011 by Jeff Korhan
Are you giving your customers more than the competition? How about your absolute best? Both approaches will enable you to keep their business. One of them will make you better for all of your customers – while also helping you to attract new ones. This weekend we successfully moved my daughter into the house she is […]
New Ways For Using QR Codes
August 17, 2011 by Jeff Korhan
Can you scan a QR code at 30,000 feet? Indeed you can – even without an Internet signal. The logical question is where is the value if you cannot link to the web? Read further and I’ll share some insights. Use QR Codes to BookMark Links When you scan a QR code with one of […]
How To Protect Your Facebook Account from Hackers
August 10, 2011 by Jeff Korhan
Several times a month I learn that one of my friends on Facebook has been hacked. Here are some simple practices that will help to prevent that from happening, first of all make sure to check mycybersurance.co.uk where you will find tons of help. #1 – Enable HTTPS When you bookmark the URL for Facebook […]
Are Phone Calls a New Marketing Trend?
August 9, 2011 by Jeff Korhan
Over the past few weeks I have been interviewing retail businesses that belong to the same association, and naturally have some things in common. That’s what you notice on the surface. However, taking a deeper look reveals many differences among them, including their location, years in business (1st, 2nd, and 3rd generation), product mix, competition, […]
3 Tips for Communicating Your Message with Authority
August 8, 2011 by Jeff Korhan
Have you ever noticed that even some of the best actors have a difficult time as talk show guests? They may be very good at delivering a role that follows a script – but without one there are gaps that leave a space for all kinds of things to happen – some of which undermine […]
3 Best Practices for Generating Reliable QR Codes
August 7, 2011 by Jeff Korhan
Today I was leafing through a magazine full of ads with QR codes. Unfortunately, most of the QR codes did not work due to some common errors that can be easily remedied. The video above shows how to avoid these these errors, with more specific tips provided below. #1 – Short URL’s Create Cleaner Codes […]
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